Marketing News & Expert Advice
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SXSW
Digital marketing conference SXSW was initially a launch point for platforms like Twitter and Foursquare. Since then, brands such as American Express, Pepsi, and CNN have created buzz of their own at this event.
SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments
Scvngr CEO: 'LevelUp Should Be The Bigger Business'
Mar 11, 2012 -
Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's.
Comments
SXSW: Foursquare CEO Dishes on Deals and Monetization
Mar 10, 2012 -
Dennis Crowley's keynote should please geo-social marketers.
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Virgin Mobile Director: Social Kills Traditional Sales Funnel
Mar 10, 2012 -
At SXSW, brand unveils program aimed at app developers and young adults.
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SXSW 2012 Gallery
Mar 9, 2012 -
Celebrating innovation and creativity with an interactive phone booth, mock robot, and more.
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Highlight App Could Creep Out Consumers, Marketers Say
Mar 9, 2012 -
SXSW goers express privacy concerns about the hyped mobile app.
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VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Mar 8, 2012 -
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
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Pandora and Spotify Reveal SXSW Marketing Playlists
Mar 8, 2012 - Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Comments
SXSWi Offers Big Stage for B2B Brands
Mar 6, 2012 -
Buddy Media, Eloqua, and others purchase pre-show ads to maximize exposure.
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GroupMe Buzz Turns to Biz: MTV, Oxygen Sign Partnerships
Mar 28, 2011 -
SXSWi darling unveils "Featured Groups" for marketers in its initial monetization step.
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Social CRM: Customer Service for the Next Generation
Mar 23, 2011 - Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Comments
SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Mar 12, 2013 -
Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013."
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SXSW 2013: Cruising Austin's Roads With Chevrolet
Mar 11, 2013 -
Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.
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SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Mar 10, 2013 -
The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots.
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Highlight CEO Talks Hype, Monetization and Privacy
Mar 30, 2012 -
SXSW buzz-child sounds patient about creating revenue.
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At SXSW, Social Marketing Sheds Gimmicky Reputation
Mar 14, 2012 -
Platforms like Twitter, popularized at this festival, are now baked into ad campaigns.
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14 Email Subject Line Hacks
Mar 14, 2012 - Lessons from the SXSW catalogue. Comments
SXSW 2012: Customer Service Goes Social
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
SXSW Video: Cheezburger CEO Talks Monetization
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
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Twitter-Amex Coupons Already Soaring for Retailers
Mar 12, 2012 -
After only five days, major brands have already increased cap limit for redemptions.
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