SXSW

SXSWThe 22nd SXSW Interactive festival will be held March 13-17, 2015. The annual event was initially a launch pad for platforms like Twitter and Foursquare. Since then, SXSW has grown exponentially and brands such as American Express, Pepsi and Chevrolet have used it as the place to create their own buzz in an industry-must that has become a staple among the digital marketing community.

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Are Dating Apps the Next Big Thing in Marketing?

Apr 20, 2015 - Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video ad a sign of what's to come? Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space? Comments

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

sxsw-2015 Mar 20, 2015 - These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year. Comments

Best of South by Southwest Interactive 2015

sxsw-2015 Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world. Comments

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

ex-machina-tinder-sxsw Mar 16, 2015 - The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this marketing ploy smart or sneaky? Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile Mar 16, 2015 - Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Comments

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

pinterest-logo Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us constantly in search of something better. Comments

SXSW 2015: Esurance Uses Big Data to Drive Engagement

sxsw-2015 Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about using data to personalize the user experience. Comments

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

sxsw-2015 Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

ClickZ's South by Southwest Industry Preview

sxsw-l Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17. Comments

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

3 Trends Marketers in Asia Can Learn From SXSW Interactive

sxsw Apr 3, 2014 - Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons for APAC marketers. Comments

Privacy is Dead, So What Do We Do Next? An Interview With JWT

computer-police-privacy-cartoon Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Comments

Storyscaping is the New Digital Storytelling, Says SapientNitro

storybooks Mar 20, 2014 - Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns. Comments

Wearable Tech Is More Than Just a Fitbit and Google Glass

Google Glass Mar 20, 2014 - A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new products mean for marketers. Comments

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

pandora2014 Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She also discusses the opportunities for marketers in the “connected” space, as well as the future of advertising... Comments

SXSW 2014: Mobile Saturday - Location-Based Marketing

burby-panel-sxsw14 Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising. Comments

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

sxsw-l Mar 14, 2014 - Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work. Comments

SXSW 2014: George Takei’s Take on Social Media and YouTube

george-takei Mar 13, 2014 - ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his Web series, "Takei's Take." Comments

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