Marketing News & Expert Advice
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SXSW
Digital marketing conference SXSW was initially a launch point for platforms like Twitter and Foursquare. Since then, brands such as American Express, Pepsi, and CNN have created buzz of their own at this event.
Gowalla on Geo-Social Marketing [SXSWi Video]
Mar 17, 2011 - Biz director talks about branding and sales via his firm’s geo-social platform. Comments
SXSWi Video: JWT's David Eastman
Mar 11, 2011 -
CEO of legendary agency takes in the scene in Austin, Texas.
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AmEx And Starbucks Get 'Special' on Foursquare
Mar 10, 2011 -
Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.
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Spin Wants to Rock Foursquare at SXSW Again
Mar 4, 2011 -
Magazine picked up 10,000 geo-social followers at last year's music festival in Austin, TX.
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Funny or Die Ads: No Joke [SXSWi Video]
Mar 17, 2011 -
Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle.
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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Mar 15, 2011 -
Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location.
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MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Mar 15, 2011 -
New ad formats and other tweaks as company stays focused on music and Gen-Y.
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SXSWi Video: Pepsi's Shiv Singh on Geo-Social
Mar 15, 2011 -
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
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SXSWi Q&A With Eliza Dushku And Rick Fox
Mar 15, 2011 -
Celebrities and Mr. Youth exec discuss social media, SXSWi, and Charlie Sheen.
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Google Launches Geo-Social 'Offers' at SXSWi
Mar 14, 2011 -
Search giant rolls out rewards-for-check-ins via Latitude in Austin, TX.
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SXSWi Video: Foursquare Exec Explains New Marketing Features
Mar 14, 2011 -
Biz development director talks about local business features and Big Boi.
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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Mar 12, 2011 -
At SXSWi, young geo-social exec packs a punch with marketing examples.
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SXSWi Video: Mint.com Talks Apps
Mar 12, 2011 -
Product designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market.
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