SXSW

SXSWThe 21st SXSW Interactive festival will be held March 7-11, 2014. The annual event was initially a launch pad for platforms like Twitter and Foursquare. Since then, SXSW has grown exponentially and brands such as American Express, Pepsi and Chevrolet have used it as the place to create their own buzz in an industry-must that has become a staple among the digital marketing community.

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At SXSW, Social Marketing Sheds Gimmicky Reputation

Mar 14, 2012 - Platforms like Twitter, popularized at this festival, are now baked into ad campaigns. Comments

14 Email Subject Line Hacks

Mar 14, 2012 - Lessons from the SXSW catalogue. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Twitter-Amex Coupons Already Soaring for Retailers

twitter-amex-offers Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

sethpic Mar 11, 2012 - Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Comments

SXSW: Foursquare CEO Dishes on Deals and Monetization

foursquare-sxsw Mar 10, 2012 - Dennis Crowley's keynote should please geo-social marketers. Comments

Virgin Mobile Director: Social Kills Traditional Sales Funnel

virgin-mobile Mar 10, 2012 - At SXSW, brand unveils program aimed at app developers and young adults. Comments

SXSW 2012 Gallery

bbdo-proxybot-sxsw Mar 9, 2012 - Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Comments

Highlight App Could Creep Out Consumers, Marketers Say

highlight Mar 9, 2012 - SXSW goers express privacy concerns about the hyped mobile app. Comments

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

pepsico-sxsw-karpf Mar 8, 2012 - Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Comments

Pandora and Spotify Reveal SXSW Marketing Playlists

Mar 8, 2012 - Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Comments

SXSWi Offers Big Stage for B2B Brands

buddy-media-in-austin-airport Mar 6, 2012 - Buddy Media, Eloqua, and others purchase pre-show ads to maximize exposure. Comments

GroupMe Buzz Turns to Biz: MTV, Oxygen Sign Partnerships

groupme Mar 28, 2011 - SXSWi darling unveils "Featured Groups" for marketers in its initial monetization step. Comments

Social CRM: Customer Service for the Next Generation

Mar 23, 2011 - Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Comments

Gowalla on Geo-Social Marketing [SXSWi Video]

ellwood-gowalla Mar 17, 2011 - Biz director talks about branding and sales via his firm’s geo-social platform. Comments

Funny or Die Ads: No Joke [SXSWi Video]

funnyordie Mar 17, 2011 - Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle. Comments

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

sxswi-keynote Mar 16, 2011 - Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Comments

SXSWi Video: Southwest Contest Gets Attendees Sprinting

southwest Mar 15, 2011 - Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Comments

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

myspace-faderfort Mar 15, 2011 - New ad formats and other tweaks as company stays focused on music and Gen-Y. Comments

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

shiv-singh-2 Mar 15, 2011 - Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Comments

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