The 22nd SXSW Interactive festival will be held March 13-17, 2015. The annual event was initially a launch pad for platforms like Twitter and Foursquare. Since then, SXSW has grown exponentially and brands such as American Express, Pepsi and Chevrolet have used it as the place to create their own buzz in an industry-must that has become a staple among the digital marketing community.
Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an unmistakable element of "self-built" and "individual... Comments
Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments
Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments
Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments
Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments
Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments
Mar 15, 2013 - The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Comments
Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments
Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues. Comments
Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots. Comments
Mar 30, 2012 - SXSW buzz-child sounds patient about creating revenue. Comments
Mar 14, 2012 - Platforms like Twitter, popularized at this festival, are now baked into ad campaigns. Comments
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments
Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments
Mar 11, 2012 - Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Comments
Mar 10, 2012 - Dennis Crowley's keynote should please geo-social marketers. Comments
Mar 10, 2012 - At SXSW, brand unveils program aimed at app developers and young adults. Comments
Mar 9, 2012 - Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Comments
Mar 9, 2012 - SXSW goers express privacy concerns about the hyped mobile app. Comments
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