SXSW

SXSWThe 22nd SXSW Interactive festival will be held March 13-17, 2015. The annual event was initially a launch pad for platforms like Twitter and Foursquare. Since then, SXSW has grown exponentially and brands such as American Express, Pepsi and Chevrolet have used it as the place to create their own buzz in an industry-must that has become a staple among the digital marketing community.

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SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an unmistakable element of "self-built" and "individual... Comments

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

oreo-trendingvending Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

talkingshoes Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

albumatic Mar 15, 2013 - The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Comments

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

feed-the-beat Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments

SXSW 2013: Cruising Austin's Roads With Chevrolet

chevy-sxsw Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues. Comments

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

oreoman Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots. Comments

Highlight CEO Talks Hype, Monetization and Privacy

highlight Mar 30, 2012 - SXSW buzz-child sounds patient about creating revenue. Comments

At SXSW, Social Marketing Sheds Gimmicky Reputation

bbdo-sxsw Mar 14, 2012 - Platforms like Twitter, popularized at this festival, are now baked into ad campaigns. Comments

14 Email Subject Line Hacks

Mar 14, 2012 - Lessons from the SXSW catalogue. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Twitter-Amex Coupons Already Soaring for Retailers

twitter-amex-offers Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

sethpic Mar 11, 2012 - Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Comments

SXSW: Foursquare CEO Dishes on Deals and Monetization

foursquare-sxsw Mar 10, 2012 - Dennis Crowley's keynote should please geo-social marketers. Comments

Virgin Mobile Director: Social Kills Traditional Sales Funnel

virgin-mobile Mar 10, 2012 - At SXSW, brand unveils program aimed at app developers and young adults. Comments

SXSW 2012 Gallery

bbdo-proxybot-sxsw Mar 9, 2012 - Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Comments

Highlight App Could Creep Out Consumers, Marketers Say

highlight Mar 9, 2012 - SXSW goers express privacy concerns about the hyped mobile app. Comments

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