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Digital marketing conference SXSW was initially a launch point for platforms like Twitter and Foursquare. Since then, brands such as American Express, Pepsi, and CNN have created buzz of their own at this event.

ellwood-gowalla

Gowalla on Geo-Social Marketing [SXSWi Video]

Christopher Heine  |  Social Media

Mar 17, 2011 - Biz director talks about branding and sales via his firm’s geo-social platform. Comments

Christopher Heine  |  Strategies

SXSWi Video: JWT's David Eastman

eastman Mar 11, 2011 - CEO of legendary agency takes in the scene in Austin, Texas. Comments

Christopher Heine  |  Social Media

AmEx And Starbucks Get 'Special' on Foursquare

amex Mar 10, 2011 - Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Comments

Christopher Heine  |  Social Media

Spin Wants to Rock Foursquare at SXSW Again

spin Mar 4, 2011 - Magazine picked up 10,000 geo-social followers at last year's music festival in Austin, TX. Comments

Christopher Heine  |  Video

Funny or Die Ads: No Joke [SXSWi Video]

funnyordie Mar 17, 2011 - Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle. Comments

Christopher Heine  |  Social Media

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

sxswi-keynote Mar 16, 2011 - Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Comments

Christopher Heine  |  Sports & Entertainment

SXSWi Video: Southwest Contest Gets Attendees Sprinting

southwest Mar 15, 2011 - Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Comments

Kate Kaye  |  Social Media

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

myspace-faderfort Mar 15, 2011 - New ad formats and other tweaks as company stays focused on music and Gen-Y. Comments

Christopher Heine  |  CPG

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

shiv-singh-2 Mar 15, 2011 - Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Comments

Christopher Heine  |  Strategies

SXSWi Q&A With Eliza Dushku And Rick Fox

foxdushku Mar 15, 2011 - Celebrities and Mr. Youth exec discuss social media, SXSWi, and Charlie Sheen. Comments

Christopher Heine  |  Social Commerce

Google Launches Geo-Social 'Offers' at SXSWi

google-offers Mar 14, 2011 - Search giant rolls out rewards-for-check-ins via Latitude in Austin, TX. Comments

Christopher Heine  |  Social Media

SXSWi Video: Foursquare Exec Explains New Marketing Features

foursquareexec Mar 14, 2011 - Biz development director talks about local business features and Big Boi. Comments

Christopher Heine  |  Social Media

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

sethpic Mar 12, 2011 - At SXSWi, young geo-social exec packs a punch with marketing examples. Comments

Christopher Heine  |  Mobile

SXSWi Video: Mint.com Talks Apps

mintcom Mar 12, 2011 - Product designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Comments

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