Savvy Seniors: Engaging the 65+ Online Shopper
B2C Email Marketing

Savvy Seniors: Engaging the 65+ Online Shopper

10y Jim Davidson

Savvy Seniors: Engaging the 65+ Online Shopper

Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...

View article
Why Don't People Click on Mobile Advertisements?
Ad Industry Metrics

Why Don't People Click on Mobile Advertisements?

10y Mike O'Brien

Why Don't People Click on Mobile Advertisements?

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...

View article
The Death of the iPad?
Asia

The Death of the iPad?

10y Mandeep Grover

The Death of the iPad?

With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...

View article
Get the latest analysis and reports delivered to your inbox daily
3 Focus Areas for Hotel Marketers
Asia

3 Focus Areas for Hotel Marketers

10y Gordon Choi

3 Focus Areas for Hotel Marketers

Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentia...

View article
Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines
Data insights

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

10y Yuyu Chen

Twitter and Pinterest Lead Mobile Sharing Growth a...

In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...

View article
Tablet Magazine Advertising Adds Impact to Print Campaigns
Data insights

Tablet Magazine Advertising Adds Impact to Print Campaigns

10y Yuyu Chen

Tablet Magazine Advertising Adds Impact to Print C...

A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...

View article
Publicis Launches Luxury Marketing Platform with Google, Conde Nast
Ecommerce

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

10y Lisa Lacy

Publicis Launches Luxury Marketing Platform with G...

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...

View article
Will 2015 Be the Year of the Next Triple Crown Winner?
Email

Will 2015 Be the Year of the Next Triple Crown Winner?

10y Dave Hendricks

Will 2015 Be the Year of the Next Triple Crown Win...

Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...

View article
Soccer Fans Will Watch World Cup on Multiple Devices [Survey]
Data insights

Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

10y Yuyu Chen

Soccer Fans Will Watch World Cup on Multiple Devic...

A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Read More...

View article
The Multi-Device UX Design Solution: Why Tablet Is "Just Right"
Acquisition

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

10y Nathan Richter

The Multi-Device UX Design Solution: Why Tablet Is...

Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...

View article
PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search
Local

PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

10y Gregg Stewart

PCs, Tablets, and Mobile Phones Each Play a Differ...

Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...

View article
Nielsen Launches Final Test in Mobile Ad Measurement
Media

Nielsen Launches Final Test in Mobile Ad Measurement

10y Yuyu Chen

Nielsen Launches Final Test in Mobile Ad Measureme...

Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...

View article
Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]
Media

Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

10y Jessica Lee

Mobile Represents 30% of Ecommerce Site Traffic in...

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...

View article
Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs
Data insights

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost I...

10y Jennifer Wolfe

Google Chromecast, Cable Consolidation, and Fiber ...

The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...

View article
#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google
Search

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across...

10y Thom Craver

#SESLON 2014: Relevancy & Optimization Are Key to ...

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right d...

View article
Get Schooled: Best Word Choice for Education PPC Ads
Paid Search

Get Schooled: Best Word Choice for Education PPC Ads

10y John Gagnon

Get Schooled: Best Word Choice for Education PPC A...

A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...

View article
Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl
Marketing

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

10y Guest

Be More Oreo: How Brands Can Emerge Victorious Fro...

A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...

View article
The Year of Mobile - Redux
Marketing

The Year of Mobile - Redux

10y Robin Neifield

The Year of Mobile - Redux

As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...

View article
Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets
Marketing

Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets

10y Lisa Lacy

Wolverine Unleashed Lets Fans Explore the Mutant S...

The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...

View article
Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones
Analytics

Getting to Know the Connected Consumer: From Computers to Tablets to Smartp...

12y Joe Nguyen

Getting to Know the Connected Consumer: From Compu...

To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...

View article
Leveraging the Tablet Revolution
Asia

Leveraging the Tablet Revolution

13y Mandeep Grover

Leveraging the Tablet Revolution

Before adding the iPad to your marketing campaign, consider these three factors first. Read More...

View article