China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleSetting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...
View articleAccording to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...
View articleThis buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...
View articleMy afterthought of the event held in China last month. Read More...
View articleWhy do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Read More...
View articleMy view on the e-commerce sessions presented and discussed in China. Read More...
View articleBaidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Read More...
View articleChina's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...
View articleHere's why Baidu might not be the answer to your search strategy in China. Read More...
View articleAs a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...
View articleComparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...
View articleWhile the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...
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