targeting

foursquarelogo

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

argentina-flag Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

The Art of 'Brandmance' for Customer Loyalty

romance-customer-loyalty Apr 13, 2015 - All the best love stories start with a lot of romance, and developing brand loyalty is no different. Comments

VIDEO: Weather Data Shines on Programmatic Ad Buys

weather-data Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

Facebook Ads and Email – A Chance for the Perfect Fit

facebook-mobile-indonesia Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

iHeartMedia Brings the Programmatic Marketplace to Radio

radio-digital-image Apr 8, 2015 - The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative reflect a bigger in the digital marketing industry? Comments

The Power of Assists: Marketing Technology Is a Team Player

team-player-assist Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way? Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

Why Marketers Are Missing the Mark on Customer Expectations

customers Mar 31, 2015 - Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. So how can marketers push themselves to meet this demand? Comments

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

durex-indonesia-czljkt Mar 30, 2015 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a conversation around Durex condoms. Comments

Unruly Launches Emotional Targeting for Programmatic Video Advertising

emotional-marketing Mar 25, 2015 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Comments

Buyer Personas and Segmentation: One Is Not Like the Other

digital-personas Mar 25, 2015 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? Comments

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers? Comments

The Future of Content: Predictive Personalization

content-personalization Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content. Comments

FTC Workshop to Focus on Cross-Device Tracking

FTC Logo Mar 18, 2015 - The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mobile devices. Comments

Is Your Marketing Budget Mobile Enough? [Study]

Budget Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

6 Questions to Ask Your Programmatic Audience Targeting Partner

question-heads Mar 17, 2015 - Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability. Comments

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

sxsw-2015 Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mobile Targeting Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it? Comments

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads logo Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...