The Digital Download: Ad blocking, online video, Facebook updates on the rise
Media

The Digital Download: Ad blocking, online video, Facebook updates on the ri...

8y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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The Digital Download: Another volume of video vignettes
Media

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Eight examples of excellent ecommerce emails
Email

Eight examples of excellent ecommerce emails

8y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Ad buying: a glossary of key terms and acronyms
Media

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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A coming of age for first-party data
Data insights

A coming of age for first-party data

8y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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The Digital Download: Apple gets current, Google and billboards get futuristic
Media

The Digital Download: Apple gets current, Google and billboards get futuris...

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Six things you should be measuring on your app
Mobile

Six things you should be measuring on your app

8y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

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Twitter 101: ClickZ attends Flight School
Social Media

Twitter 101: ClickZ attends Flight School

8y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

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Four brands leading the way in multichannel marketing
Asia

Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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The pros and cons of Facebook and YouTube video advertising
Social

The pros and cons of Facebook and YouTube video advertising

8y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Formulating a credible go-to market strategy for your mobile site or app
Insights

Formulating a credible go-to market strategy for your mobile site or app

8y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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How to take your geo-fences to the next level
Data insights

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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It’s time to make online ads good again; the industry depends on it
Marketing

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Four ideas to inspire your next email marketing test
Advanced Email Marketing

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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How do Facebook’s ads drive search traffic?
Paid Search

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News

The digital download: YouTube ads go real-time, while Facebook woos publish...

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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Has Gen Z killed channel marketing or redefined it?
Insights

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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The concept of marketing to your future self
Marketing

The concept of marketing to your future self

8y Robin Neifield

The concept of marketing to your future self

How can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...

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Should you use Twitter's new conversational ads?
Social

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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Ad fraud continues to cost brands billions
Ad Industry Metrics

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Three strategies for agile content marketing
Acquisition

Three strategies for agile content marketing

8y Mathew Sweezey

Three strategies for agile content marketing

Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...

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Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Data privacy: the clock is ticking for U.S. marketers
Analytics

Data privacy: the clock is ticking for U.S. marketers

8y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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