technology convergence

Convergence analytics

The Meanings of Convergence

Feb 9, 2015 - Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts. Comments

Big Data and the CMO: Only the Tech-Savvy Survive

cmo-purchase-funnel-big-data Jan 27, 2015 - As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur. Comments

Enter the New Year With Convergence Analytics

convergence Dec 15, 2014 - There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers. Comments

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?" Comments

Convergence Analytics and the 2014 Gartner Hype Cycle

A Gartner logo Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so. Comments

What Are the Signs of Convergence?

convergence1 Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

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