Technology

Artificial Intelligence

Baidu Challenges Google as it Extends Into Silicon Valley

May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

nick-drew-clickz-live-toronto May 16, 2014 - Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this means for marketers in his day two keynote at ClickZ Live Toronto. Comments

Strategic Testing: Tips for Success and Sources of Inspiration

email-testing May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

East vs. West, Content vs. Tech, f8 vs. NewFronts

east-coast-west-coast Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event to attend. Comments

Personalized Targeting Key to Winning Mobile Consumers [Study]

yesmail-think-mobile-first-200x155 Apr 28, 2014 - Forrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Comments

Automation Doesn’t Mean "Hands-Free"

hands-free Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed carefully. Comments

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

Welcome to the Year of Wearables. Maybe.

fitbytes-wearabletech-jawboneup Apr 22, 2014 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Comments

Twitter Prepares 15 New Ad Products to Compete With Facebook

Twitter IPO Apr 8, 2014 - In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Comments

Local Innovation - What's the Next Big Thing?

local-innovation Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

ad:tech San Francisco 2014: Much Ado About Everything

ad-tech-sf Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments

You’ve Bought the Technology, But Can You Use It?

technology44 Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality that is now at your disposal? Comments

Dumb Question Lunch Hour

question-shutterstock-89166664 Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we started the Dumb Question Lunch Hour to help each other get a glimmer of insight about how the other... Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

Exploring Marketing Opportunities in Wearable Technology

oculus Jan 22, 2014 - Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

adobe Dec 17, 2013 - Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Comments

3 New Content Publishing Technologies to Leverage in 2014

vyclone-trending-movies Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on. Comments

Applying Feasible Technology to Your Digital Advertising

designthinking Nov 7, 2013 - In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Comments

5 Talent Trends in Digital Right Now

audition Oct 27, 2013 - Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Comments

Boost the ROI of Tech Product Demos with 'Wow' Factor

will-it-blend-demo-video Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Comments

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