Technology

Idea Light Bulb

4 Digital Tools for Trend Scouting and Ideation

Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

The Gladiators Fight: CMOs vs. CIOs

battle Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being allocated. Comments

Google I/O: Better-Connected World, Greater Advertising

Google Logo Jun 26, 2014 - The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers. Comments

Marketing Technology: Who Is in Control?

technology44 Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your company's bottom line. Comments

Bitcoin Acceptance Yields Marketing Wins for Expedia

shutterstock-167065787 Jun 19, 2014 - Expedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, customer-focused e-business. Comments

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

marketing-game-plan Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to their playbooks, have focused conversations with their teammates, and begin the second half with a... Comments

The Pros and Cons of Joining a Tech Start-Up

startup-lightbulb-man Jun 17, 2014 - If you're considering taking a job at a new tech start-up, here are some things to consider to help decide if the company will be a good fit for you. Comments

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

privacy-image-sew Jun 16, 2014 - New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these new innovations? Comments

Spritzing, Wearables, and the Future of Content Consumption

wearable-technology Jun 16, 2014 - There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road to new consumption methods that lead to greater device adoption. Comments

Process-Oriented: Improving Customer Experience With Strategic IT

process-it Jun 4, 2014 - It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted effort to keep the needs of customers in mind at every step of their journey. Comments

China Is No Longer a Technical "Copycat"

mobile-map-shutterstock-120085516 Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments

Mr. Webb and the Google Car: Out for a Spin

google-self-driving-car-2 Jun 2, 2014 - A look at what riding in a driverless Google Car could be like. Comments

It’s 2014 - Why Don’t All Brands Segment?

social-analytics May 27, 2014 - Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Comments

The 5 Myths of Automated Marketing

automation-shutterstock-136061006 May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

counterfeit May 26, 2014 - We no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

nick-drew-clickz-live-toronto May 16, 2014 - Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this means for marketers in his day two keynote at ClickZ Live Toronto. Comments

Strategic Testing: Tips for Success and Sources of Inspiration

email-testing May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

East vs. West, Content vs. Tech, f8 vs. NewFronts

east-coast-west-coast Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event to attend. Comments

Personalized Targeting Key to Winning Mobile Consumers [Study]

yesmail-think-mobile-first-200x155 Apr 28, 2014 - Forrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Comments

Automation Doesn’t Mean "Hands-Free"

hands-free Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed carefully. Comments

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