Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments
May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments
Jun 21, 2011 - In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Comments
May 25, 2011 - App helps patrons locate books in labyrinthine Portland, Oregon bookstore. Comments
May 23, 2011 - Social marketer was among first to use web to activate word of mouth. Comments
Nov 30, 2010 - Retailers in both the U.K and the U.S. are hoping to capitalize on spending through mobile devices in the run-up to Christmas. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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