Toyota Social Net Gives Voice to Customers and Cars
Automotive

Toyota Social Net Gives Voice to Customers and Cars

13y Lisa Lacy

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

13y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers
Social

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

13y Kate Kaye

Tracking 'Promoted Trends': Twitter Draws Diverse ...

A look at the brands that ran Promoted Trends February 14 through February 28. Read More...

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The Essence of an Effective Brand Campaign
Media

The Essence of an Effective Brand Campaign

13y Tessa Wegert

The Essence of an Effective Brand Campaign

In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers....

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Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame
Display Advertising

Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame

13y Kate Kaye

Toyota Creates Niche Ads for Yahoo Sports Site The...

Yahoo partnered with SportsFanLive to produce the new property, which takes a unique horizontal approach to covering sports. Read More...

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Facebook: The Latino Way
Marketing

Facebook: The Latino Way

13y Gustavo Razzetti

Facebook: The Latino Way

Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...

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Toyota Pushes 'Auto-Biography' Facebook Campaign
Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

14y Lisa Lacy

Toyota Pushes 'Auto-Biography' Facebook Campaign

Encourages owners to share personal stories on Facebook. Read More...

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As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary
Automotive

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

14y David Ward

As Weather.com Relaunch Sponsor, Toyota Touts Priu...

Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Read More...

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