Marketing News & Expert Advice
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Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Sep 27, 2013 - Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. Comments
IWNY: Creative Alive and Kicking in Era of Native Ads
May 23, 2013 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.
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The New Ad Strategy: Be Polite
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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GE Celebrates Tech and Science Discovery With Wonderground App
May 15, 2013 -
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue
Apr 29, 2013 -
Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin...
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Oxygen Media Partners With Tumblr to Take Social TV Further
Apr 26, 2013 -
Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media.
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Home Depot's Richard the Cat Mocks How-To Helpless Humans
Apr 25, 2013 -
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
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Tumblr - Untapped Marketing Goldmine
Jan 29, 2013 -
A look at how small businesses are using Tumblr as a marketing and promotion tool.
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Gap Goes 'Back to Blue' With Tumblr, Styld.by
Aug 21, 2013 -
Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day.
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GE Hosts World's First Science Fair on Vine
Aug 13, 2013 -
The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds."
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Siemens Taps Tumblr as Recruitment Tool
Aug 7, 2013 -
The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career.
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Creating a Meaningful Tumblr Campaign
Jul 25, 2013 -
The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside.
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Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands
Jul 23, 2013 -
Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard.
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Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers
Jul 17, 2013 -
Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr.
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Is Short the New Marketing Must?
Jul 4, 2013 -
As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly.
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Social Advertising: Worth a Thousand Words
Jul 1, 2013 -
Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again.
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In Spite of Uncertainty, Native Ad Spending Grows
Jun 27, 2013 -
Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny.
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3 Low-Risk Ways to Do Digital Media
Jun 20, 2013 -
Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say.
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