Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleFinding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...
View articleThough there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...
View articleResearch indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
View articleOur beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...
View articleAn analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...
View articleA year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...
View articleBrands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleRelevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleA new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
View articleWhen it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...
View articleFast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...
View articleSoft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...
View articleConsumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...
View articleApple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...
View articleWith more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...
View articleThis week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...
View articleHow does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articlePhil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...
View articleLargely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...
View article