Tumblr enters the live video market

Tumblr enters the live video market

8y Al Roberts

Tumblr enters the live video market

Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...

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Are Tumblr's advertising plans a bad idea?

Are Tumblr's advertising plans a bad idea?

8y Rebecca Sentance

Are Tumblr's advertising plans a bad idea?

Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...

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ClickZ cases the candidates: Social

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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Snapchat beats Facebook for 2016 ad dollars

Snapchat beats Facebook for 2016 ad dollars

8y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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Meet the newest kid on the block: the Peach app

Meet the newest kid on the block: the Peach app

8y Mike O'Brien

Meet the newest kid on the block: the Peach app

Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...

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An absolute beginner's guide to setting up Google Analytics for your website

An absolute beginner's guide to setting up Google Analytics for your website

8y Yuyu Chen

An absolute beginner's guide to setting up Google ...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...

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Why W Hotels is dying a social death on Facebook and Twitter

Why W Hotels is dying a social death on Facebook and Twitter

8y Yuyu Chen

Why W Hotels is dying a social death on Facebook a...

An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...

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Revisiting the ghosts of Christmas past: did these predictions hold true?

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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The force is strong: The best of Star Wars marketing

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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How interactive images are taking over e-commerce

How interactive images are taking over e-commerce

8y Guest

How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...

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3 takeaways from Social Media Week Chicago

3 takeaways from Social Media Week Chicago

8y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

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Social messaging: East versus West

Social messaging: East versus West

8y Yuyu Chen

Social messaging: East versus West

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...

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4 ways Boomerang enhances the Instagram advertising experience

4 ways Boomerang enhances the Instagram advertising experience

8y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

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Your Brand Can Be as Famous as Sour Patch Kids

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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What Are Some of the Best Practices for Visual Content Marketing?

What Are Some of the Best Practices for Visual Content Marketing?

9y Mike O'Brien

What Are Some of the Best Practices for Visual Con...

When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...

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Social Content Helps Fast Food Brands Beat Stigma

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Beverage Brands Illustrate Importance of Online Content for Offline Products

Beverage Brands Illustrate Importance of Online Content for Offline Products

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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How Is UGC Changing Content Marketing?

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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The Rise of Ad Blocking Could Be a Complete Loss for Everyone

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

9y Yuyu Chen

The Rise of Ad Blocking Could Be a Complete Loss f...

Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...

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Why Periscope Is the Next Big Thing in Social Media

Why Periscope Is the Next Big Thing in Social Media

9y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

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Tweets of the Week: U.S. Open and Star Wars Lead the Way

Tweets of the Week: U.S. Open and Star Wars Lead the Way

9y Yuyu Chen

Tweets of the Week: U.S. Open and Star Wars Lead t...

This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...

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Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

9y Yuyu Chen

Tumblr Helps Mobile Developers Distribute Content ...

At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...

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It’s Go Time for Facebook GIF Ads

It’s Go Time for Facebook GIF Ads

9y Yuyu Chen

It’s Go Time for Facebook GIF Ads

Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...

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VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

9y Melanie White

VIDEO: NASA Unveils the Social Media Mystery Behin...

How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...

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And the Winner of Social Media Is... Victoria's Secret [Study]

And the Winner of Social Media Is... Victoria's Secret [Study]

9y Mike O'Brien

And the Winner of Social Media Is... Victoria's Se...

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...

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Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

9y Emily Alford

Newell Rubbermaid: Maximizing Social Impact with M...

Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...

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Meet the CMO Behind the Transformation of America's (Favorite) Diner

Meet the CMO Behind the Transformation of America's (Favorite) Diner

9y Mike O'Brien

Meet the CMO Behind the Transformation of America'...

Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...

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