How the Visual Web Is Going to Change Marketing
Display Advertising

How the Visual Web Is Going to Change Marketing

9y Ben Plomion

How the Visual Web Is Going to Change Marketing

Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...

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Can Ello Dethrone Facebook?
Social

Can Ello Dethrone Facebook?

10y Mike O'Brien

Can Ello Dethrone Facebook?

Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...

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MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation
Media

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

10y Yuyu Chen

MasterCard Invites U.S. Workforce to Take #OneMore...

The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...

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What Marketers Can Learn From McDonald's "Millennial Problem"
Marketing

What Marketers Can Learn From McDonald's "Millennial Problem"

10y Emily Alford

What Marketers Can Learn From McDonald's "Millenni...

McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunic...

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Native Ad Transparency – Are We Clear?
Display Advertising

Native Ad Transparency – Are We Clear?

10y Tessa Wegert

Native Ad Transparency – Are We Clear?

Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...

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Saks Beefs Up Social Commerce With the Shoppable Selfie
Social

Saks Beefs Up Social Commerce With the Shoppable Selfie

10y Mike O'Brien

Saks Beefs Up Social Commerce With the Shoppable S...

The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...

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Oreo Mini Delivery Thinks Small
Ecommerce

Oreo Mini Delivery Thinks Small

10y Lisa Lacy

Oreo Mini Delivery Thinks Small

Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...

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Emirates Airline Asks Social Shutterbugs to Say #HelloChicago
Social

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

10y Lisa Lacy

Emirates Airline Asks Social Shutterbugs to Say #H...

The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...

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Pinterest Adds New Follow Button to Boost Brand Discovery
Social

Pinterest Adds New Follow Button to Boost Brand Discovery

10y Mike O'Brien

Pinterest Adds New Follow Button to Boost Brand Di...

An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...

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How Yahoo Is Boosting Native Advertising’s Rep
Media

How Yahoo Is Boosting Native Advertising’s Rep

10y Tessa Wegert

How Yahoo Is Boosting Native Advertising’s Rep

With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...

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Tumblr Expands Ad Presence on Yahoo
Social

Tumblr Expands Ad Presence on Yahoo

10y Yuyu Chen

Tumblr Expands Ad Presence on Yahoo

The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...

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LG Asks Moms to Vent With #MomConfessions
Marketing

LG Asks Moms to Vent With #MomConfessions

10y Mary Lisbeth D'Amico

LG Asks Moms to Vent With #MomConfessions

The new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...

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5 Quick Fixes for Brand Blogs
Marketing

5 Quick Fixes for Brand Blogs

10y Tessa Wegert

5 Quick Fixes for Brand Blogs

Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...

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The Social-TV Connection That’s Redefining Content Partnerships Online
Media

The Social-TV Connection That’s Redefining Content Partnerships Online

10y Tessa Wegert

The Social-TV Connection That’s Redefining Content...

As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...

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Facebook Still Tops for Advertisers, Adobe Says
Social

Facebook Still Tops for Advertisers, Adobe Says

10y Susan Kuchinskas

Facebook Still Tops for Advertisers, Adobe Says

Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Read More...

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Twitter Brings Data Back With Gnip Acquisition
Data insights

Twitter Brings Data Back With Gnip Acquisition

10y Yuyu Chen

Twitter Brings Data Back With Gnip Acquisition

Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...

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#CZLNY: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY: Engaging Customers With Interactive Video

10y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins
Media

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pin...

10y Tessa Wegert

Pinterest and Ads Tie the Knot – Strategies to Pre...

Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...

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Taco Bell Breakfast Phones Dial Up New Menu Buzz
Social

Taco Bell Breakfast Phones Dial Up New Menu Buzz

10y Lisa Lacy

Taco Bell Breakfast Phones Dial Up New Menu Buzz

The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...

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Viacom and Tumblr Partner to Create Co-Branded Campaigns
Social

Viacom and Tumblr Partner to Create Co-Branded Campaigns

10y Lisa Lacy

Viacom and Tumblr Partner to Create Co-Branded Cam...

The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...

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Ever Wanted to Advertise on Tumblr?
Paid Search

Ever Wanted to Advertise on Tumblr?

10y Elizabeth Marsten

Ever Wanted to Advertise on Tumblr?

A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...

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A Guide to Ads on Tumblr – What’s New and What’s Next
Marketing

A Guide to Ads on Tumblr – What’s New and What’s Next

10y Tessa Wegert

A Guide to Ads on Tumblr – What’s New and What’s N...

In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising br...

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Digital Marketing People on the Move: Feb 2014 Roundup
Marketing

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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"House of Cards," "True Detective," and TV Marketing Strategy Takeaways
Media

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

10y Tessa Wegert

"House of Cards," "True Detective," and TV Marketi...

Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...

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Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo
Social

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

10y Lisa Lacy

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50t...

The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...

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Social Sites Nipping at Facebook, Adobe Says
Social

Social Sites Nipping at Facebook, Adobe Says

10y Susan Kuchinskas

Social Sites Nipping at Facebook, Adobe Says

Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Read More...

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$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?
Social

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags Af...

10y Roger Katz

$4 Million for 30 Seconds -- Will Brands Continue ...

During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend con...

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