Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?
Media

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

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Could Microsoft and AOL Take on Google and Facebook?
Display Advertising

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?
Media

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Cam...

9y Emily Alford

CBS to Move Super Bowl Ads Online: Can Iconic Bran...

Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...

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A Portrait of American Mobile Video Viewing
Media

A Portrait of American Mobile Video Viewing

9y Joe Laszlo

A Portrait of American Mobile Video Viewing

IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...

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Marketers Who Ignore Connected TV May Be Left in the Dust
Data insights

Marketers Who Ignore Connected TV May Be Left in the Dust

9y Emily Alford

Marketers Who Ignore Connected TV May Be Left in t...

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...

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Digital Meets TV with Dr. Phil and DailyMail Partnership
Conference Coverage

Digital Meets TV with Dr. Phil and DailyMail Partnership

9y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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Marketing Secrets from the CMO of Canadian Olympic Committee
Conference Coverage

Marketing Secrets from the CMO of Canadian Olympic Committee

9y Sarah Ong

Marketing Secrets from the CMO of Canadian Olympic...

Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive ...

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Save the Date: "One-Stop Digital" for Big Data & Analytics
Data insights

Save the Date: "One-Stop Digital" for Big Data & Analytics

9y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

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Vodafone Gets Grannies Cooking on Facebook Using Smartphones
Social

Vodafone Gets Grannies Cooking on Facebook Using Smartphones

9y Mike O'Brien

Vodafone Gets Grannies Cooking on Facebook Using S...

Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...

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The Battle for the Living Room Begins
Media

The Battle for the Living Room Begins

9y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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Mad Men Drives Coke’s Digital Consumption By 991%
Data insights

Mad Men Drives Coke’s Digital Consumption By 991%

9y Yuyu Chen

Mad Men Drives Coke’s Digital Consumption By 991%

The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...

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It's Time to Experiment with Experiential Marketing
Marketing

It's Time to Experiment with Experiential Marketing

9y Tessa Wegert

It's Time to Experiment with Experiential Marketin...

Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...

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TV Becomes Major Driver of Social Activity [Study]
Data insights

TV Becomes Major Driver of Social Activity [Study]

9y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

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Signs Point to a New 'New Normal' for TV Viewing
Media

Signs Point to a New 'New Normal' for TV Viewing

9y Anna Bager

Signs Point to a New 'New Normal' for TV Viewing

With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...

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Will New Domain Extensions Be to the Internet What Cable Was to Television?
Data insights

Will New Domain Extensions Be to the Internet What Cable Was to Television?

9y Jennifer Wolfe

Will New Domain Extensions Be to the Internet What...

Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
Search

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

9y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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Twitter Unveils Tweet-Seeking Curator Tool
Social

Twitter Unveils Tweet-Seeking Curator Tool

9y Roland Moore-Colyer

Twitter Unveils Tweet-Seeking Curator Tool

The new feature, Curator, is touted as a way to help companies find social content relevant to their brands. Read More...

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Showtime Networks: Brands Can Do More Than Banner Ads on Mobile
Media

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

9y Yuyu Chen

Showtime Networks: Brands Can Do More Than Banner ...

Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...

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How Digital Marketers Can Win an Academy Award at the Oscars
Media

How Digital Marketers Can Win an Academy Award at the Oscars

9y Greg Jarboe

How Digital Marketers Can Win an Academy Award at ...

Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...

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What Marketers Can Learn From the Oscars
Marketing

What Marketers Can Learn From the Oscars

9y Kristin Kovner

What Marketers Can Learn From the Oscars

The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Read More...

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Long Live Print…in an Omnichannel Marketing Plan
Media

Long Live Print…in an Omnichannel Marketing Plan

9y Tessa Wegert

Long Live Print…in an Omnichannel Marketing Plan

Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...

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3 Things We Learned From This Year’s Super Bowl Ads
Marketing

3 Things We Learned From This Year’s Super Bowl Ads

9y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

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Super Bowl XLIX: Ads, Trends, and Engagement
Media

Super Bowl XLIX: Ads, Trends, and Engagement

9y Michelle Killebrew

Super Bowl XLIX: Ads, Trends, and Engagement

A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Read More...

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ClickZ's Super Bowl XLIX Live Coverage
Media

ClickZ's Super Bowl XLIX Live Coverage

9y Mike O'Brien

ClickZ's Super Bowl XLIX Live Coverage

Check back here all night for the latest Super Bowl ad buzz. Read More...

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Super Bowl Fans Ready to Engage With Brand Ads on Social
Ad Industry Metrics

Super Bowl Fans Ready to Engage With Brand Ads on Social

9y Yuyu Chen

Super Bowl Fans Ready to Engage With Brand Ads on ...

A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...

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The Increasingly Big Game Around the Big Game
Marketing

The Increasingly Big Game Around the Big Game

9y Paul Bremer

The Increasingly Big Game Around the Big Game

As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi
Data insights

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

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