Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

twitter-marketing-platform

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

Feb 24, 2014 - The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. In addition, Twitter Amplify is teaming up with a national cinema network to create a weekly show that incorporates tweets and Vines. Comments

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

houseofcards-tumblr Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House of Cards" and "True Detective." Comments

The Changing Rules of the Facebook Game

rules-shutterstock-105825518 Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating and rewarding the use of visuals and images in both paid and earned content streams. Comments

Social Data: Inside Out

Social Media Manager Feb 19, 2014 - A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Comments

Top 6 Twitter Redesign Concepts for Brands and Marketers

twitter-eriomov Feb 14, 2014 - After the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. Comments

Heineken Offers Valentine's Day Plans to Guys Brave Enough to Post a #DateInABox

dateinabox-still Feb 14, 2014 - Heineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that will award up to 25 out-of-the-ordinary dates to the men brave enough to post the box on Instagram. Comments

Facebook, Twitter, and the User Narrative

Social Media Feb 14, 2014 - Both Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuously grow its user base. Comments

Twitter Brand Relevance and the Evolution of the Hashtag

twitter-hashtag-cloud Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing. Comments

Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency

mjdaisychainshopsm3b Feb 12, 2014 - A limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most creative each day with the best goods. Comments

Getting Social Customer Experience Right

de-fig0-cvs Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value but creating customer advocates. Comments

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

Bruce Daisley at SES London 2014 Feb 11, 2014 - Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning your messages for both planned and unplanned moments. Comments

Klout Quietly Tests Native Ad Product Amid Reports of Its Sale to Lithium

Klout logo Feb 11, 2014 - The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the same time, Klout is reportedly being sold to Lithium Technologies. Comments

Evian Encourages Unique Valentine Messages in #ILoveYouLike

evian-i-love-you-like Feb 10, 2014 - The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Comments

Manchester United's Twitter Game: Win or Lose?

296px-manchester-united-fc-crest Feb 10, 2014 - It may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfielder Juan Mata. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

Notes on CEOS, Super Bowls, and Fashion Vloggers

notes-shutterstock-142417732 Feb 7, 2014 - A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to get real. Comments

Losses Mount for Twitter as Usage Slows

Twitter Money Feb 6, 2014 - Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, ad revenue per thousand timeline views grew by 76 percent. Comments

Email Blows Social Media Out the Door -- Any More Questions?

email-marketing-help-improve-sales Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

How Social Media Is Changing Language Usage and What Marketers Need to Know About It

Social Media Feb 5, 2014 - Some people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. How does this affect marketers? Comments

Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day

tweethearts Jan 30, 2014 - The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later print on candy. Comments

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