Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

twitter-mobile-2015

Tweets of the Week: Royal Baby Brand Fails

May 8, 2015 - Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Comments

5 Ways to Maximize ROI With Custom Audiences

roi-increase May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. Comments

Will the New Hamburglar Help McDonald's With Its Brand Image?

mcds1218 May 7, 2015 - As McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster a turnaround? Comments

Are Your Subject Lines Strong Enough?

email-subject-line May 6, 2015 - Tips for creating attention-grabbing subject lines in an email using keywords. Comments

TV Becomes Major Driver of Social Activity [Study]

tvshopper May 6, 2015 - A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant? Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

new-avis-logo May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments

Google Enhances Its Social Capabilities With Google+ Collections

google-image May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

BuzzFeed Unveils Two New Ad Products at NewFronts

buzzfeed-logo Apr 29, 2015 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time. Comments

7 Things We Learned From Twitter's Q1 Earnings Report

twitter-mobile-2015 Apr 29, 2015 - Twitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base has grown, and Periscope has hit 1 million users. Comments

Twitter Partners With Google to Boost Attribution Capabilities

twitter-logo Apr 28, 2015 - To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company that provides retargeting across devices. Comments

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

superman-shirt Apr 28, 2015 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Comments

The Brand Value of Running

running Apr 27, 2015 - Brands across Asia could be capitalizing off the region's new fitness fad. Comments

The Etymology of Function

etymology Apr 27, 2015 - What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Comments

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

Twitter Now Offers Ability to Send Direct Messages to Anyone

Twitter Apr 21, 2015 - The move could benefit brands and businesses by improving interaction with customers on the platform. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

HBO and Uber Partner to Deliver Iron Thrones to App Users

hbo-uber-rideofthrones Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users. Comments

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

unicef-logo Apr 16, 2015 - In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on. Comments

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

woolworths-fresh-in-our-memories-image Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war. Comments

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