Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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Commerce, Commerce, Anywhere, Anytime

Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

Tweets of the Week: Send Kisses to Fathers and Loved Ones

fathers-day Jun 19, 2015 - This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Comments

5 Ways to Keep Your Brand on Their Minds

position-visibility-click Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments

Can Snapchat Help McDonald's Combat its Millennial Problem?

mcdonalds-wifi-gratis Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

What Social Search and New Domain Extensions Could Mean for Start-Ups

domains-names Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Comments

Australia's Holden Partners With Periscope for Rugby Tweetcheers

holden-tweetcheer Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia. Comments

Twitter Follows Facebook With Autoplay Videos in Timeline

Twitter Logo Jun 16, 2015 - Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

opportunity-box-in-hand Jun 16, 2015 - Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking. Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

Twitter CEO Steps Down As Direct Messaging Limits Increase

Twitter CEO Dick Costolo Jun 12, 2015 - Twitter's CEO Dick Costolo will step down on July 1. Meanwhile, the confined 140 character limit for direct messages will be extended in coming weeks. Comments

Tweets of the Week: Oreo Finds a Twitter BFF

twitter-logo Jun 12, 2015 - This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. Comments

Why We Need More Women in Tech

superwoman Jun 12, 2015 - Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right. Comments

Twitter Improves User Experience with New Block Tools

twitter-logo Jun 10, 2015 - The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. Comments

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

hugh-jackman-keurig-cup-half-full Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

FTC Urges Publishers to Clearly Label Native Ads

the-ftc Jun 8, 2015 - If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Comments

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social

donuts-image Jun 5, 2015 - This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

caitlyn-jenner-call-me-caitlyn Jun 3, 2015 - Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Comments

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