Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

toxic-effect

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

May 29, 2014 - The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers. Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

clickz-live May 29, 2014 - Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Francisco. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

New Survey Points to Retargeting's Successes and Growing Pains

retargeting-magnifying-glass May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

Why Integration Is a 4-Letter Word

integration-four-letter-word May 22, 2014 - Brands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need to focus on is orchestration, not integration. Comments

Think It’s Too Costly to Build Your Own Social Platform? Think Again

marketing-platform May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

Image of a horrible online troll at a computer May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments

How Brands Tweeted About the 2014 Boston Marathon

2014bostonmarathon May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

social-mediaw May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments

How Long Will It Take for Brands to Catch Up to the Mobile Consumer?

mobileads May 19, 2014 - Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Comments

Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

Business handshake May 19, 2014 - A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Comments

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

kirstine-stewart-clickz-live-toronto May 16, 2014 - Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

trustinads May 12, 2014 - The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur. Comments

Twitter Adds Language Targeting to Promoted Tweets and Accounts

twitter-lang-targeting-v2-600 May 9, 2014 - The new targeting feature is available to all advertisers and through Twitter's Ads API. Comments

Does the Future of Online Shopping Lie in Social?

e-commerce-keyboard-cart-shopping-online May 8, 2014 - With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Comments

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