Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.


Translation APIs for Online Businesses in Asia

Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

Digital Makes Brands Think About Back-to-School Shopping Sooner

shutterstock-201634802-china-shopping Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer. Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

Will Twitter's Backgrounds Contain Ads?

Twitter Money Jul 23, 2015 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space will eventually be ad space. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

3 Ways to Build Peer-to-Peer Engagement

Friends jumping Jul 22, 2015 - When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Comments

How the Value of Social Content is Increasing

shutterstock-131691863 Jul 21, 2015 - When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead. Comments

And the Winner of Social Media Is... Victoria's Secret [Study]

Social Media Sharing Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

World Emoji Day Illustrates Global Impact

tear-off-calendar Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

pluto-nasa Jul 17, 2015 - This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Comments

Mobile and the Travel Consumer

travelairport Jul 17, 2015 - Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences. Comments

Twitter, Reddit Drive More Gamer Engagement than Facebook

video-games-july Jul 16, 2015 - As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook. Comments

10 Ways to Find Common Ground With Your Social Media Audience

humanize-social-media Jul 14, 2015 - There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Comments

Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

atlanta-skyline Jul 10, 2015 - Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Comments

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

twitter-logo Jul 10, 2015 - This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Comments

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

twitter-logo Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay. Comments

The Next Generation of Leaders

young-leaders Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments

The Idiot’s Guide to Running a Digital Strategy

digital-marketing-checklist Jul 2, 2015 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Comments

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