Marketing News & Expert Advice
|
|
|
Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
5 Deadly Sins of Social Content
Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments
#Jinglebook Crowdsources Holiday Storytelling
Dec 14, 2012 -
The digital content company is asking Twitter users to compose a holiday audiobook with the hashtag #Jinglebook.
Comments
Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch
Dec 6, 2012 -
In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But that’s exactly what Diesel has done with a new campaign for the 20th anniversary re-launch of its...
Comments
Furniture Company Blu Dot Hosts Musical Chairs on Twitter
Dec 6, 2012 -
The modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs.
Comments
Tiffany's Tumblr Showcases 175 Years of Jewels
Dec 5, 2012 -
The jeweler's new Tumblr will include content from various stages in its 175-year history.
Comments
Dunkin' Donuts' Twitter Header Tracks Votes in Latest Promo
Dec 3, 2012 -
The interactive header tallies votes for seasonal beverages in real time.
Comments
Twitter Extends Reach Into APAC By Partnering With Komli Media
Nov 30, 2012 -
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region.
Comments
Canadian Club Serves Whisky Whisdoms to Male Fans
Nov 29, 2012 -
In the new promotion, the Canadian Club Chairman appeals to men with whisky-related advice.
Comments
Cravebox Builds Brand Connection With Product Themed Boxes
Nov 28, 2012 -
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather...
Comments
#GivingTuesday Uses Digital to Promote Giving Back
Nov 27, 2012 -
The new movement positions itself as a charitable day after Cyber Monday.
Comments
Local Citizens Are Social for Hurricane Sandy Relief
Nov 23, 2012 - How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Comments
McDonald's Addresses Twitter Critics
Dec 27, 2012 -
Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion.
Comments
The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
Comments
Darius Rucker Delivers Toys via Eventful
Dec 24, 2012 -
Rucker used Eventful's Demand It platform to determine where to donate holiday toys.
Comments
Greenpeace Seeks a New Home for Santa
Dec 24, 2012 -
The environmental organization hopes its Santa Relocation Project will spur conversations about global warming.
Comments
Italian City Exchanges Trips for Tweets
Dec 21, 2012 -
The city is offering free trips to active social media users in exchange for content.
Comments
Marketing the Mayan Apocalypse
Dec 20, 2012 -
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
Comments
Jell-O Aims to Save World From Dec. 21 Apocalypse
Dec 19, 2012 -
If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not.
Comments
What's Next for Social Marketing? Looking Ahead to 2013
Dec 19, 2012 -
Three predictions for the new year of social.
Comments
14 Social Media ROI Metrics You Can Use Right Now!
Dec 18, 2012 -
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
Comments
Unmetric Lets Agencies Identify Social Media Gaps
Dec 17, 2012 -
Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s...
Comments
MOST READ
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
- New Shopping Tool Poaches Deals for Online Checkout
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
