Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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Twitter Enables Advertisers to Target Website Visitors via Tags

Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

World Cup Most Social Sporting Event Ever, Says Adobe

2014-di-world-cup-infographic-main-final Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize on this to reach consumers? Comments

Facebook Defends Decline of Organic Reach in Favor of Quality Content

facebook-brand Jun 10, 2014 - "Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable and engaging content. Comments

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

jack-daniel-s-summerswarm-ii Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

millenials Jun 6, 2014 - New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

Tap Into Social Media to Find Your Perfect Job

Social Media Puzzle Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can't refuse. Comments

Newcastle Extends No Bollocks Narrative in Pay-for-Followers Twitter Campaign

newcastle-follow-the-money Jun 5, 2014 - The effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Comments

Fruit of the Loom Fetes Dad With GIFs

animate-all-day-undie Jun 4, 2014 - The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, experts say. Comments

Invest in Social Like You Believe It’s Real

social-mediaw Jun 4, 2014 - Invest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by bringing customer ideas straight into the core of your business to create advocates. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Conquering Social Marketing Fears Part 1

social-marketing Jun 2, 2014 - B2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Comments

Twitter Adds More Functionality to TweetDeck

twitterbird May 30, 2014 - Twitter has released a number of updated features on TweetDeck, and has unified its scheduling system for the first time. Comments

How to Predict the Ad Future: Watch the Big Guys

shutterstock-145689659 May 30, 2014 - Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and means of advertising are using that power to make some changes. Comments

The Lonely Brand Story Meets Social Media

maytag May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments

Know Nothing, Share Everything: The Sad but Useful State of Social Media Psychology

personas May 30, 2014 - How to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Comments

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

toxic-effect May 29, 2014 - The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers. Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

clickz-live May 29, 2014 - Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Francisco. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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