Remembering Klout: how 'influence' has changed over the years
Social

Remembering Klout: how 'influence' has changed over the years

8y Tereza Litsa

Remembering Klout: how 'influence' has changed ove...

I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me ...

View article
Study: 73% of 'millennials' prefer to contact brands via email
Ad Industry Metrics

Study: 73% of 'millennials' prefer to contact brands via email

8y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

View article
Snapshot: Crisis management in Indonesia and other challenges
Agency Spotlight

Snapshot: Crisis management in Indonesia and other challenges

8y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

View article
Get the latest analysis and reports delivered to your inbox daily
Five brands mastering March Madness marketing
Acquisition

Five brands mastering March Madness marketing

8y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

View article
The Digital Download: New algorithms, ad formats and appointments
Media

The Digital Download: New algorithms, ad formats and appointments

8y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

View article
Come to ClickZ Live New York - for free!
Conference Coverage

Come to ClickZ Live New York - for free!

8y Mike O'Brien

Come to ClickZ Live New York - for free!

You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...

View article
Why I bloody love Palace Skateboards
Ecommerce

Why I bloody love Palace Skateboards

8y Christopher Ratcliff

Why I bloody love Palace Skateboards

Palace Skateboards is the funniest retailer on the planet. Read More...

View article
The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

View article
Ads of the week: Brands celebrate at the Oscars
Acquisition

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

View article
The Digital Download: Apple gets current, Google and billboards get futuristic
Media

The Digital Download: Apple gets current, Google and billboards get futuris...

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

View article
ClickZ cases the candidates: the journey from search to site
Search

ClickZ cases the candidates: the journey from search to site

8y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

View article
Data for dummies: Four places to get started
Data insights

Data for dummies: Four places to get started

8y Mike O'Brien

Data for dummies: Four places to get started

It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...

View article
ClickZ cases the candidates: Social
Social Media

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

View article
Six things you should be measuring on your app
Mobile

Six things you should be measuring on your app

8y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

View article
How to measure your customer service via email and social media
Analytics

How to measure your customer service via email and social media

8y Yuyu Chen

How to measure your customer service via email and...

Email and social media are two efficient channels to assess your customer satisfaction. Read More...

View article
Social media in Indonesia: big numbers with plenty of room to grow
Asia

Social media in Indonesia: big numbers with plenty of room to grow

8y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

View article
The digital download: Yahoo axes various content channels and more
Content

The digital download: Yahoo axes various content channels and more

8y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

View article
Tweets of the Week: Holidays for lovers, presidents, winos
Social Media

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

View article
Twitter 101: ClickZ attends Flight School
Social Media

Twitter 101: ClickZ attends Flight School

8y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

View article
Why buy buttons haven’t taken off...yet
Social

Why buy buttons haven’t taken off...yet

8y Yuyu Chen

Why buy buttons haven’t taken off...yet

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...

View article
The digital download: Video reigns supreme before Valentine's Day
Media

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

View article
Spotlight on the National Gallery of Victoria: fusing art with social media
Asia

Spotlight on the National Gallery of Victoria: fusing art with social media

8y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

View article
Five killer social media campaigns from 2016 (so far)
Social Media

Five killer social media campaigns from 2016 (so far)

8y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

View article
Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser
Strategies

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

View article
Super Bowl 50: Winners and losers
Acquisition

Super Bowl 50: Winners and losers

8y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

View article
How was Snapchat's first Super Bowl?
Social Media

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

View article
The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
Media

The digital download: Instagram ups video ads to 60 secs, Twitter customize...

8y Yuyu Chen

The digital download: Instagram ups video ads to 6...

With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...

View article
1 3 4 5 6 7 62