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Amazon Extends One-Hour Prime Delivery to Local Businesses

May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Data and Analytics Make Way For "Customer-to-Business" Marketing

customerfirst-ibm-hanes-markandspencer May 14, 2015 - Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established likes and behaviors. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

microsoft-logo-gray May 7, 2015 - Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that might benefit from tying in with Office. Comments

Can and Should Convergence Be 'Uberized'?

Uber ride request May 4, 2015 - As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them? Comments

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

HBO and Uber Partner to Deliver Iron Thrones to App Users

hbo-uber-rideofthrones Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users. Comments

YP Partners With Uber to Bring Cars to Your Door

yp-logo-big-data Apr 9, 2015 - In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. Comments

Is the Apple Watch a Push Notification Killer?

apple-watch-photo Mar 9, 2015 - Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already found utility on the watch, others may stumble. Comments

Change Agents Are Irrelevant

New Thinking Feb 12, 2015 - In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thinking enough to transform a brand. Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

What Does Big Data Mean for the Internet of Things?

mobile-iot Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it. Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22, 2014 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

Innovation in Business: The API Economy

uber Sep 25, 2014 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Comments

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