How Mondelēz International keeps Oreo dynamic with fearless marketing

Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Tweets of the Week: Starbucks, singles, and supporting our troops

tacokisses Nov 13, 2015 - Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of those things, though it did tweet a lot of funny emojis. Comments

Social messaging: East versus West

social-media-messaging Nov 12, 2015 - As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Comments

4 E.A.S.Y opportunities you must master before 2016

easy-st-flickr-569593575-4c368e5f9d-z Nov 11, 2015 - Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Comments

How Uber thinks locally to expand globally

uber-logo-black-background Oct 28, 2015 - Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Comments

Tweets of the Week: Everyone Loves #PizzaRat

pizza-image Sep 25, 2015 - This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more. Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

Seizing Inbox Innovation Opportunities

email-inbox-shutterstock-60125965 Aug 11, 2015 - Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a "carpe diem" approach to inbox innovation. Comments

5 More Marketing Tips to Steal From London

london-great-names-for-great-britain Aug 6, 2015 - London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

How Taxi Drivers Stole the Show at Cannes

canneslions Jul 9, 2015 - It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it. Comments

Why Weibo Still has a Role to Play for Brands

weibo-logo-international Jul 7, 2015 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Comments

Amazon to Improve Shipping Efficiency With Uber-Like App

amazon-delivery Jun 17, 2015 - The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Comments

4 Opportunities to Double Down on Data

emailcampaign Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments

Uber Partners With Foursquare to Combine Local Search and Transportation

uber-logo Jun 1, 2015 - Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft and local cab services. Comments

Amazon Extends One-Hour Prime Delivery to Local Businesses

amazon May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Data and Analytics Make Way For "Customer-to-Business" Marketing

customerfirst-ibm-hanes-markandspencer May 14, 2015 - Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established likes and behaviors. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

Microsoft logo May 7, 2015 - Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that might benefit from tying in with Office. Comments

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