The consumer gravity effect: why it should be a force for your marketing
Media

The consumer gravity effect: why it should be a force for your marketing

8y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

View article
The digital download: Periscope in your Tweets and apps in your Uber
Headline News

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

View article
'Tis the season to give the perfect gift
Strategies

'Tis the season to give the perfect gift

8y Chris Copeland

'Tis the season to give the perfect gift

This holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How Mondelēz International keeps Oreo dynamic with fearless marketing
Marketing

How Mondelēz International keeps Oreo dynamic with fearless marketing

8y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

View article
Tweets of the Week: Starbucks, singles, and supporting our troops
Social

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

View article
Social messaging: East versus West
Asia

Social messaging: East versus West

8y Yuyu Chen

Social messaging: East versus West

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...

View article
4 E.A.S.Y opportunities you must master before 2016
Marketing

4 E.A.S.Y opportunities you must master before 2016

8y Jeanniey Mullen

4 E.A.S.Y opportunities you must master before 201...

Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...

View article
How Uber thinks locally to expand globally
Asia

How Uber thinks locally to expand globally

8y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

View article
Tweets of the Week: Everyone Loves #PizzaRat
Social

Tweets of the Week: Everyone Loves #PizzaRat

9y Yuyu Chen

Tweets of the Week: Everyone Loves #PizzaRat

This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...

View article
The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

View article
Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz
Agency Spotlight

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

9y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

View article
Seizing Inbox Innovation Opportunities
Email

Seizing Inbox Innovation Opportunities

9y Catherine Magoffin

Seizing Inbox Innovation Opportunities

Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...

View article
5 More Marketing Tips to Steal From London
Marketing

5 More Marketing Tips to Steal From London

9y Kristin Kovner

5 More Marketing Tips to Steal From London

London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...

View article
Memo Banks: Innovate or Die
Asia

Memo Banks: Innovate or Die

9y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

View article
How Taxi Drivers Stole the Show at Cannes
Conference Coverage

How Taxi Drivers Stole the Show at Cannes

9y Sean Miller

How Taxi Drivers Stole the Show at Cannes

It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...

View article
Why Weibo Still has a Role to Play for Brands
Asia

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

View article
Amazon to Improve Shipping Efficiency With Uber-Like App
Media

Amazon to Improve Shipping Efficiency With Uber-Like App

9y Yuyu Chen

Amazon to Improve Shipping Efficiency With Uber-Li...

The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...

View article
4 Opportunities to Double Down on Data
Advanced Email Marketing

4 Opportunities to Double Down on Data

9y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

View article
Uber Partners With Foursquare to Combine Local Search and Transportation
Local

Uber Partners With Foursquare to Combine Local Search and Transportation

9y Emily Alford

Uber Partners With Foursquare to Combine Local Sea...

Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...

View article
Amazon Extends One-Hour Prime Delivery to Local Businesses
Ecommerce

Amazon Extends One-Hour Prime Delivery to Local Businesses

9y Mike O'Brien

Amazon Extends One-Hour Prime Delivery to Local Bu...

Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...

View article
AOL Allows Advertisers To Target App Users
Media

AOL Allows Advertisers To Target App Users

9y Mike O'Brien

AOL Allows Advertisers To Target App Users

Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...

View article
Data and Analytics Make Way For "Customer-to-Business" Marketing
Analytics

Data and Analytics Make Way For "Customer-to-Business" Marketing

9y Mike O'Brien

Data and Analytics Make Way For "Customer-to-Busin...

Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...

View article
How Advertising Can Benefit From the 'Sharing Economy'
Marketing

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

View article
Why New Microsoft Office Integrations Could Be a Boon for E-Commerce
Marketing

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

9y Himanshu Sareen

Why New Microsoft Office Integrations Could Be a B...

Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...

View article
Can and Should Convergence Be 'Uberized'?
Analytics

Can and Should Convergence Be 'Uberized'?

9y Marshall Sponder

Can and Should Convergence Be 'Uberized'?

As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...

View article
Uber Lets Consumers Fly High in Shanghai With #UberChopper
Asia

Uber Lets Consumers Fly High in Shanghai With #UberChopper

9y Sophie Loras

Uber Lets Consumers Fly High in Shanghai With #Ube...

Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...

View article
HBO and Uber Partner to Deliver Iron Thrones to App Users
Marketing

HBO and Uber Partner to Deliver Iron Thrones to App Users

9y Emily Alford

HBO and Uber Partner to Deliver Iron Thrones to Ap...

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...

View article