Marketing News & Expert Advice
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UK/Europe
Nielsen: Global Ad Spend Slowly Rebounding
Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments
European DAA And Privacy Ad Icon Coming Soon
Apr 3, 2012 -
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Comments
French Data Protection Regulator Queries Google
Mar 20, 2012 -
Data privacy authorities submit 69 questions to search giant.
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U.S. and E.U. Stress Plans for Global Privacy Protection
Mar 19, 2012 -
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
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Europe Increases Pressure on Online Ad Industry
Mar 7, 2012 -
Letter from EU privacy group to IAB Europe adds another wrinkle to developing story.
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European Data Protection Chief Warns Google
Mar 2, 2012 -
Viviane Reding concerned by search giant's policy changes
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European Regulators Call Google Privacy Changes Unlawful
Feb 29, 2012 -
More concerns raised with radical privacy changes from search giant
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Buddy Media Buys British Facebook Ads Developer
Feb 27, 2012 - Brighter Option buy includes expertise in global campaigns via social media. Comments
ICO Investigating Google Over Browser Privacy Claims
Feb 22, 2012 -
Data watchdog once again in discussions with search giant
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Microsoft to Sell Skype Ads Overseas
Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments
AKQA's James Hilton: Why France Is a Digital Tastemaker
Feb 7, 2012 -
AKQA's new Paris office has plans for a staff of 40 to 50. Why now?
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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Jun 27, 2013 -
Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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Nutella Says Facebook Ads Outperformed TV
Dec 30, 2012 -
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
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One Share = $4.20, According to Eventbrite
Oct 23, 2012 -
Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny.
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Google Closer to EU Antitrust Settlement
Jul 25, 2012 -
Google nears settlement with European Commission over its search and advertising antitrust probe.
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It’s Privacy Crunch Time for U.K. Site Owners
May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments
EU Wants Google to Help Solve Antitrust Concerns
May 21, 2012 -
The EU Commission gives Google the chance to avoid fines and more stringent remedies.
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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
May 15, 2012 -
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
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AOL Ad Revenues Grow by 5%, But Domestic Display Falls
May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments
5 European Nations Love Their Sports Sites
Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments
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