Axe Space Promo to Turn Fans into Astronauts
Social

Axe Space Promo to Turn Fans into Astronauts

11y Idris Nagri

Axe Space Promo to Turn Fans into Astronauts

The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...

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Cravebox Builds Brand Connection With Product Themed Boxes
Social

Cravebox Builds Brand Connection With Product Themed Boxes

11y Idris Nagri

Cravebox Builds Brand Connection With Product Them...

With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...

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Youku and Tudou Merger: What It Means for Marketers
Asia

Youku and Tudou Merger: What It Means for Marketers

12y Idris Nagri

Youku and Tudou Merger: What It Means for Marketer...

Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...

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What The China Video Site Merger Means for Marketers
Asia

What The China Video Site Merger Means for Marketers

12y Idris Nagri

What The China Video Site Merger Means for Markete...

In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Media

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

12y Idris Nagri

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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Digital Co-op Ads Are Ignored by Some SMBs
Local

Digital Co-op Ads Are Ignored by Some SMBs

12y Idris Nagri

Digital Co-op Ads Are Ignored by Some SMBs

$450M in potential digital ads for SMBs from manufacturers will go unused. Read More...

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Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
Media

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

12y Idris Nagri

Ryan Partnership's Pena-Bickley Talks Brand Champi...

Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Read More...

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Dove's Positive Facebook Ad App Does Not Block Ads
Social

Dove's Positive Facebook Ad App Does Not Block Ads

12y Idris Nagri

Dove's Positive Facebook Ad App Does Not Block Ads

An app for women in Australia and Brazil carries through Dove's self-esteem boosting campaign. Read More...

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Oscar Campaigns Entertain and Inform Online and Off
Media

Oscar Campaigns Entertain and Inform Online and Off

12y Idris Nagri

Oscar Campaigns Entertain and Inform Online and Of...

It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Read More...

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How Unilever Connects With Hispanics on Facebook
Marketing

How Unilever Connects With Hispanics on Facebook

12y Idris Nagri

How Unilever Connects With Hispanics on Facebook

Q&A: The brand's multicultural marketing director shares three best practices for building community. Read More...

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Shopkick Signs First Supermarket Chain
Media

Shopkick Signs First Supermarket Chain

13y Idris Nagri

Shopkick Signs First Supermarket Chain

Giant Eagle wants CPG sales to soar with help from mobile app. Read More...

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What Digital Integration Means at Cannes
Agency Spotlight

What Digital Integration Means at Cannes

13y Idris Nagri

What Digital Integration Means at Cannes

Function and dysfunction in agency-client relations. Read More...

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Say Media Fuels Content Plans With Sideshow Acquisition
Media

Say Media Fuels Content Plans With Sideshow Acquisition

13y Idris Nagri

Say Media Fuels Content Plans With Sideshow Acquis...

Purchase aids company's focus on owned and operated properties. Read More...

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The Digital Wake-up Call for FMCG Marketers
Asia

The Digital Wake-up Call for FMCG Marketers

13y Andrew Knott

The Digital Wake-up Call for FMCG Marketers

Simple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...

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Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]
Marketing

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

13y Idris Nagri

Huge Aligned With Unilever; Bossert to R/GA New Yo...

Lowe & Partners tapped Huge as its preferred digital partner for Unilever. Read More...

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Funding Fuels Tudou's Branded Original Video Plans
Media

Funding Fuels Tudou's Branded Original Video Plans

14y Idris Nagri

Funding Fuels Tudou's Branded Original Video Plans

China's video sharing platform plans revenue model based on branded original content. Read More...

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