Unilever

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What Digital Integration Means at Cannes

Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

Say Media Fuels Content Plans With Sideshow Acquisition

Jun 21, 2011 - Purchase aids company's focus on owned and operated properties. Comments

The Digital Wake-up Call for FMCG Marketers

evianbabiescampaign May 13, 2011 - Simple approaches to digital marketing can produce exceptional results. Consider these examples. Comments

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

bossertrga Mar 25, 2011 - Lowe & Partners tapped Huge as its preferred digital partner for Unilever. Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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