Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

11m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development
Case Study

No man's land: Womble Bond Dickinson bridges the gap between digital market...

2y Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

4y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Using artificial intelligence to design better mobile app user experience
AI & Automation

Using artificial intelligence to design better mobile app user experience

4y Samantha Roberson

Using artificial intelligence to design better mob...

As hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...

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Three steps on how to get personalization right
Digital Marketing

Three steps on how to get personalization right

4y Ian Lowe

Three steps on how to get personalization right

With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...

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Cookies, consent and user experience – the great disconnect
Data insights

Cookies, consent and user experience – the great disconnect

4y Ben Barokas

Cookies, consent and user experience – the great d...

CEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...

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Martech in product prototyping: Three critical factors
Analytics

Martech in product prototyping: Three critical factors

4y Marie Miguel

Martech in product prototyping: Three critical fac...

It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...

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The creative’s critical role in online-to-offline customer experiences
Acquisition

The creative’s critical role in online-to-offline customer experiences

5y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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How have chatbots failed to deliver on promise, and how will this change?
Chatbots

How have chatbots failed to deliver on promise, and how will this change?

5y Vivek Lakshman

How have chatbots failed to deliver on promise, an...

Companies jumped on the chatbot bandwagon a few years ago. The first generation has come up short in some ways, but the new wave of digital assistants...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience
Mobile

How Deloitte Digital helped Chipotle revamp its reputation with a superior ...

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth...

6y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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How Airbnb is putting AMP at the core of its digital strategy
Search

How Airbnb is putting AMP at the core of its digital strategy

6y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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7 ways to reduce cart abandonment with a more seamless checkout
Ecommerce

7 ways to reduce cart abandonment with a more seamless checkout

6y Mike O'Brien

7 ways to reduce cart abandonment with a more seam...

Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...

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100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

8y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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Quality counts for in-app purchasers
Acquisition

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Why the bricks and mortar retail store is not dead yet
Ecommerce

Why the bricks and mortar retail store is not dead yet

8y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

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Stats of the Week: UX gets an F
Ad Industry Metrics

Stats of the Week: UX gets an F

8y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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How does Pandora know its users so well?
Data insights

How does Pandora know its users so well?

8y Mike O'Brien

How does Pandora know its users so well?

With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...

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Seven cases of brands with brilliant product copy
Ecommerce

Seven cases of brands with brilliant product copy

8y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...

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How brands like Netflix and Spotify use data visualisation for social campaigns
Acquisition

How brands like Netflix and Spotify use data visualisation for social campa...

8y Andreas Krasser

How brands like Netflix and Spotify use data visua...

Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...

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Six cool user experience features on Norwegian Airlines
Ecommerce

Six cool user experience features on Norwegian Airlines

8y Mike O'Brien

Six cool user experience features on Norwegian Air...

I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...

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How Coach and Moleskine use WeChat for ecommerce
Asia

How Coach and Moleskine use WeChat for ecommerce

8y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

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Six ways to grow your app downloads and success
Mobile

Six ways to grow your app downloads and success

8y Michael Della Penna

Six ways to grow your app downloads and success

Media websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?
Asia

Why is Lazada the gold standard for m-commerce in Southeast Asia?

8y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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The reality of virtual reality
Media

The reality of virtual reality

8y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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What's left for humans to do?: Four takeaways from SXSW
Conference Coverage

What's left for humans to do?: Four takeaways from SXSW

8y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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Customer journey from search to landing page: UK supermarkets
Ecommerce

Customer journey from search to landing page: UK supermarkets

8y Christopher Ratcliff

Customer journey from search to landing page: UK s...

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent l...

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