video advertising

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It's Time for Video Content Providers to Start Living in a Mobile World

Jan 14, 2014 - Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take full advantage and exploit those rights on every platform? Comments

Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'

nissan-briefcase Jan 6, 2014 - A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca Cola bottles Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

Back to the Future: Are Happy Days Here Again?

seinfeldacuraspots Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments

Facebook Will Add Instant-Play Video Ads to Newsfeed

2013-12-20-1105 Dec 20, 2013 - Facebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Comments

Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series

2013-12-19-2243 Dec 20, 2013 - The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Facebook Lures Advertisers With Promoted Videos

facebook-f-2013 Dec 17, 2013 - Facebook launches a test run for video ads on its news feed. Comments

Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Smartphone and credit card Dec 13, 2013 - On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?). Comments

YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

YouTube is the world's largest video-sharing website Dec 12, 2013 - According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

kohl-s-youtube Nov 26, 2013 - Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate Twitter into their TV spots. Comments

Hollister Teases Black Friday Deals on YouTube

hollister Nov 22, 2013 - Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. Comments

Dove Tops List of Most Shared Video Ads

poopourri-2 Nov 22, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time. Comments

VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media

pacheco-fedex Nov 18, 2013 - In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Comments

How Auto Brands Are Driving the Success of Online Films

tessawegertvolvo Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all brands can enjoy the benefits of online video content. Columnist Tessa Wegert explains. Comments

American Football Strengthens Video Advertising

football1 Nov 13, 2013 - An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Comments

The Top 3 Innovations in Mobile Video Advertising

mobile-video-view Nov 6, 2013 - Innovations include customizable interactivity, dynamic ad stitching and live streaming. Comments

State Farm Brings 'Chaos' to Mobile

chaosscreenshot Oct 21, 2013 - The rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Comments

Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users

mobilevideo Oct 15, 2013 - Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make the technology exponentially more effective. Comments

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