video advertising

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Are Super Bowl Ads Worth the Price? Newcastle Says No

Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments

CES Brings Focus on Data for Advertisers

behavioral-data-targeting Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new technology itself. Comments

Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

shutterstock-184267580 Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

Facebook Acquires QuickFire Networks to Boost Video Delivery

Facebook buys QuickFire Networks in an undisclosed deal Jan 9, 2015 - Facebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Comments

2 Powerful Trends for the TV Buyer to Consider in 2015

Photo of a TV remote control Jan 9, 2015 - In the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Comments

Google to Roll Out Viewability Reporting

google-logo-square Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace. Comments

5 Holiday Ads That Won Social in 2014

emoji-thumbsup Jan 2, 2015 - We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales alike. Comments

The Best Campaigns You Didn't See in 2014

eye-microscope Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014. Comments

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18, 2014 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

The Changing Definition of TV

tvshopper Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments

YouTube-Style Analytics Make Their Way to AdWords for Video

online-video-advertising Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

Proactiv Partners With YouTube to Let Vloggers Shine

proactiv-still Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message. Comments

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

YouTube is the world's largest video-sharing website Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

Twitter Money Dec 4, 2014 - In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Comments

3 Ways Brands Are Using Online Video for Holiday Campaigns

online-video-1 Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

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