video advertising

gopro-prospectus-1

GoPro Transforming From Wearable Camera Maker Into New Media Company

Jun 17, 2014 - Digital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming itself into a new media company. Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

Is Reality Marketing the New Reality for Digital Media?

reality-marketing Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

free-advertising May 30, 2014 - There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion. Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

comScore’s Online Video Rankings for April Hold Steady

video-shutterstock-92000435 May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments

How Cross-Channel Marketing Is Making Mediums Relevant

multi-channel-attribution May 22, 2014 - Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Comments

If YouTube Acquires Twitch, Will Digital Marketers Benefit?

YouTube is the world's largest video-sharing website May 22, 2014 - How will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Comments

Speed of Social Video Sharing Nearly Doubles in Past Year

video-shutterstock-92000435 May 21, 2014 - New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Comments

LG Asks Moms to Vent With #MomConfessions

momconfessions May 16, 2014 - The new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

video-monetization May 6, 2014 - Content providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - and they should decide which one works best for them before diving into the crowded marketplace. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Original Digital Video Programming to Be as Important as TV [Study]

online-video-1 Apr 29, 2014 - A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertising. Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

"Location" Is the New Adjacency – But Not a Complete Strategy

map-location-mobile Apr 22, 2014 - While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Comments

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

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