video advertising

facebook-mobile-image

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments

Facebook Video Views Gaining on YouTube [Study]

online-video-advertising Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. Comments

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Spotify app logo Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future. Comments

3 Digital Advertising Trends You Must Pay Attention To

online-video-advertising Jun 12, 2015 - In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. Comments

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

AdWords Offers Updates to YouTube Brand Lift Insights

youtube-b2b Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

hotelsdotcom Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

Silent Video May Become Your Brand’s Loudest Statement

Buy side prefers voice trading to electronic execution May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments

Hyundai Tops YouTube's April Leaderboard

youtube-logo May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments

New Snapchat Videos to Cost Advertisers $0.02

snapchat-logo May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

The Future of Advertising on YouTube

YouTube logo May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

MRC Calls for Separation of Desktop and Mobile Viewability

global-strategy-e-commerce May 6, 2015 - The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions should be separated. Comments

Signs Point to a New 'New Normal' for TV Viewing

Photo of a TV remote control May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments

How YouTube’s Subscription Plans Change the Game

YouTube logo May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

YouTube logo May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals. Comments

AOL Intersects New Video Offerings With Programmatic

new-aol-logo Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform. Comments

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

facebook-desktop-games Apr 28, 2015 - The social network introduced a new ad offering today to help better monetize desktop games. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...