video advertising

online-video-1

3 Ways Brands Are Using Online Video for Holiday Campaigns

Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

aol-logo-eraser-red Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space. Comments

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

holiday-planning-checklist Dec 2, 2014 - A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

lenovo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

Marketing to the Experience Generation

shutterstock-56809303-india-experience-generation Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

What Are the Most Shared Ads of 2014?

online-video-advertising Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Facebook vs. YouTube – Who Will Win the Video Advertising War?

online-video-advertising Nov 18, 2014 - New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

Monty the Penguin Breaks Records, Wins Christmas

sam-and-monty-screenshot Nov 7, 2014 - British department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of initial shares and caused merchandise to sell out within hours. Comments

JCPenney Optical Drives More Store Visits With Google Advertising

jcp-optical Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

shutterstock-144112840 Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create personal relevance among consumers. Comments

Connected TV Usage Opens the World to Screen Equality

tvshopper Nov 4, 2014 - As connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Comments

Instagram Is the Latest Social Platform to Dive Into Native Video

instagram-icon-large Oct 31, 2014 - Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Comments

How Would a Subscription-Based Model Affect YouTube?

YouTube logo Oct 30, 2014 - YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Comments

Tumblr Leaps Into Native Video With Auto-Play Ads

shutterstock-208578283 Oct 29, 2014 - As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to users' dashboards. Comments

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors. Comments

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