The Digital Download: Video, VR, and volatile chatbots
Media

The Digital Download: Video, VR, and volatile chatbots

8y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Snapshot: Crisis management in Indonesia and other challenges
Agency Spotlight

Snapshot: Crisis management in Indonesia and other challenges

8y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

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Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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The present and future of online video ads
Media

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Ads of the week: Brands celebrate at the Oscars
Acquisition

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic
Media

The Digital Download: Apple gets current, Google and billboards get futuris...

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)
Asia

Why programmatic video is the next big thing in APAC (and what brands shoul...

8y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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China's real-time bidding for video programmatic is a myth
Asia

China's real-time bidding for video programmatic is a myth

8y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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Comedy Central CMO: shareable or die
Conference Coverage

Comedy Central CMO: shareable or die

8y Yuyu Chen

Comedy Central CMO: shareable or die

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
Agency Spotlight

Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

8y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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The digital download: Yahoo axes various content channels and more
Content

The digital download: Yahoo axes various content channels and more

8y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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The newest 'Tower of Babel': digital video advertising
Insights

The newest 'Tower of Babel': digital video advertising

8y Anna Bager

The newest 'Tower of Babel': digital video adverti...

Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...

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The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
Media

The digital download: Instagram ups video ads to 60 secs, Twitter customize...

8y Yuyu Chen

The digital download: Instagram ups video ads to 6...

With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...

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The pros and cons of Facebook and YouTube video advertising
Social

The pros and cons of Facebook and YouTube video advertising

8y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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Super Bowl ad preview... superlatives edition!
Acquisition

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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How you can use social to reach consumers at micro moments
Marketing

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Our guide to the best and worst mobile ad formats
Display Advertising

Our guide to the best and worst mobile ad formats

8y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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What 50 years of Super Bowl advertising has taught us
Acquisition

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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How to create great earned social media campaigns for China
Acquisition

How to create great earned social media campaigns for China

8y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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It’s time to make online ads good again; the industry depends on it
Marketing

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Do brands need Super Bowl ads anymore?
Strategies

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?
Acquisition

Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however...

8y Jordan Willard

Ads of the week: KFC, Oreo and Coca-Cola make us s...

Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News

The digital download: YouTube ads go real-time, while Facebook woos publish...

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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Has Gen Z killed channel marketing or redefined it?
Insights

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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