To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleBy exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...
View articleWe're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...
View articleToday's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleHere's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleAll signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleVine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleDisplay is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
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