Vindico

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Sponsored Article: Game on- Turning the Lights on With Viewability

Dec 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67 Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. Comments

Sponsored Article: The Case of the Disappearing Video Ad

adtricity Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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