Vine

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Welch’s Asks Consumers to Pass a Glass

Dec 9, 2013 - Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Comments

FedEx Vines for New One Rate Shipping Service

fedex Dec 6, 2013 - FedEx has created holiday-themed videos to get the word out about its new flat rate offering. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Regal Cinemas YouTube Series Makes Movies at Home Unappealing

regal-datenightfails-ariellejason-2-text Nov 15, 2013 - The series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home. Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

snoopygram Oct 23, 2013 - New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Comments

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

graffiti Oct 21, 2013 - Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers. Comments

Cheez-It to Smart Car: We're Better Together

cheez-it-car Oct 18, 2013 - Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine. Comments

Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics

burts-bees-1 Oct 14, 2013 - The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Comments

Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’

disney-side-video-contest-vine-your-disney-side Oct 4, 2013 - Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Comments

Bojangles’ to Fans: #TailgateEverything

tailgate-everything-microsite Oct 1, 2013 - The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box. Comments

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

#DunkinReplay Recreates Monday Night Football Action

dunkin-vine-billboard Sep 17, 2013 - The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. Comments

AT&T Calls on College Football Fans to #BeTheFan

at-t-be-the-fan Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

popeyes Sep 3, 2013 - The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Comments

Airbnb’s Hollywood & Vines Crowdsources Short Film

airbnb-hollywood-and-vines Aug 29, 2013 - Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Comments

Jack in the Box Goes 'Big' With 606 Seconds of Video

jack-in-the-box-go-big-promotion-page-full Aug 16, 2013 - The Vine campaign offers what the brand hopes is more shareable content. Comments

GE Hosts World's First Science Fair on Vine

ge-6ss-coverphoto Aug 13, 2013 - The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Comments

Honda Turns to Vine in One-Day #WantNewCar Sale Promo

summer-clearance-multi-car-1 Jul 19, 2013 - The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Comments

MTV Opts for Instagram, Vine Videos to Announce VMA Nominees

mtv-vma Jul 17, 2013 - MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Comments

Snapple Brings Bottle Cap Facts to Life

snapple-zimmern Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments

Alamo's Family Games Campaign Targets CEO Moms

alamo-games-2-go Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games. Comments

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