Long Live Long-Form: The Hidden Value of Blogs
Media

Long Live Long-Form: The Hidden Value of Blogs

9y Tessa Wegert

Long Live Long-Form: The Hidden Value of Blogs

Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...

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Creating Social Influencer Content That Counts
Marketing

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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Will Twitter's Backgrounds Contain Ads?
Display Advertising

Will Twitter's Backgrounds Contain Ads?

9y Mike O'Brien

Will Twitter's Backgrounds Contain Ads?

On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...

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Periscope Marketing 101: Lessons from 3 New Campaigns
Social

Periscope Marketing 101: Lessons from 3 New Campaigns

9y Tessa Wegert

Periscope Marketing 101: Lessons from 3 New Campai...

According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...

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5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)
Media

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

9y Tessa Wegert

5 Surefire Ways to Alienate Your Target Audience (...

Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...

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Doritos Moves From 'Mobile-First" to "Mobile-Only"
Media

Doritos Moves From 'Mobile-First" to "Mobile-Only"

9y Mike O'Brien

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO
Conference Coverage

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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Dr Pepper Crosses All Platforms with Social Media Influencers
Social

Dr Pepper Crosses All Platforms with Social Media Influencers

9y Mike O'Brien

Dr Pepper Crosses All Platforms with Social Media ...

Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...

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China Set to Star At Cannes Lions
Asia

China Set to Star At Cannes Lions

9y Sophie Loras

China Set to Star At Cannes Lions

Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...

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Twitter Follows Facebook With Autoplay Videos in Timeline
Media

Twitter Follows Facebook With Autoplay Videos in Timeline

9y Carly Page

Twitter Follows Facebook With Autoplay Videos in T...

Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....

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How 10 Beer Brands Rock the Social Media Scene
Social

How 10 Beer Brands Rock the Social Media Scene

9y Bob Cargill

How 10 Beer Brands Rock the Social Media Scene

Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...

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Traditional Media Targets Millennials With Social Influencer Campaigns
Marketing

Traditional Media Targets Millennials With Social Influencer Campaigns

9y Tessa Wegert

Traditional Media Targets Millennials With Social ...

Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

9y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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The Future Is Personalized
Data insights

The Future Is Personalized

9y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

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Delta's New Safety Video Stars The Entire Internet
Media

Delta's New Safety Video Stars The Entire Internet

9y Mike O'Brien

Delta's New Safety Video Stars The Entire Internet

The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...

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The Social Why Behind Burger King's Chicken Fry
Social

The Social Why Behind Burger King's Chicken Fry

9y Mike O'Brien

The Social Why Behind Burger King's Chicken Fry

Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...

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How YouTube and Build-A-Bear Engage Kids Without Collecting Data
Data insights

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

9y Emily Alford

How YouTube and Build-A-Bear Engage Kids Without C...

Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...

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Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'
Social

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

9y Mike O'Brien

Marvel Gives Superheroes Twitter Handles to Promot...

Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...

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Final Four: Brands Who Did March Madness Marketing Best
Marketing

Final Four: Brands Who Did March Madness Marketing Best

9y Mike O'Brien

Final Four: Brands Who Did March Madness Marketing...

On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...

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Twitter Debuts Periscope to Rival Meerkat
Media

Twitter Debuts Periscope to Rival Meerkat

9y Yuyu Chen

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...

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12 Social Media Posts That Are Funnier Than Yours
Social

12 Social Media Posts That Are Funnier Than Yours

9y Bob Cargill

12 Social Media Posts That Are Funnier Than Yours

Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...

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Twitter Experiments With Carousel Ads
Social

Twitter Experiments With Carousel Ads

9y Mike O'Brien

Twitter Experiments With Carousel Ads

Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...

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Your Social Media Images Can Now Be Turned Into Facebook Ads
Social

Your Social Media Images Can Now Be Turned Into Facebook Ads

9y Yuyu Chen

Your Social Media Images Can Now Be Turned Into Fa...

A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...

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Content for All – Why Video Is the Great Brand Equalizer
Media

Content for All – Why Video Is the Great Brand Equalizer

9y Tessa Wegert

Content for All – Why Video Is the Great Brand Equ...

No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...

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Instagram Adds Video Looping to Rival Vine
Media

Instagram Adds Video Looping to Rival Vine

9y Yuyu Chen

Instagram Adds Video Looping to Rival Vine

Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Read More...

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Twitter’s Foray Into Video and the Visual Web
Asia

Twitter’s Foray Into Video and the Visual Web

9y Andy Radovic

Twitter’s Foray Into Video and the Visual Web

As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...

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Twitter to Beef Up Advertising Options Beyond Own Site
Social

Twitter to Beef Up Advertising Options Beyond Own Site

9y Mike O'Brien

Twitter to Beef Up Advertising Options Beyond Own ...

Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...

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