Traditional Media Targets Millennials With Social Influencer Campaigns

Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Delta's New Safety Video Stars The Entire Internet

delta May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments

The Social Why Behind Burger King's Chicken Fry

burgerking-logo May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director. Comments

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

build-a-bear-logo May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

superman-shirt Apr 28, 2015 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Comments

Final Four: Brands Who Did March Madness Marketing Best

nba-basketball Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space? Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Twitter Experiments With Carousel Ads

twitter-logo Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Comments

Your Social Media Images Can Now Be Turned Into Facebook Ads

social-media-image-sharing Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

Content for All – Why Video Is the Great Brand Equalizer

online-video-advertising Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

Instagram Adds Video Looping to Rival Vine

instagram-mobile Feb 4, 2015 - Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

Lenovo logo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

Twitter Unveils Instant Timeline to Woo New Users

Twitter Logo Nov 14, 2014 - The social network also plans to enhance native video sharing and Direct Messages next year. Comments

JBL Cross-Social Campaign Centers on #CordFail

shutterstock-57189250 Nov 7, 2014 - Audio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, on Twitter and Vine. Comments

Taco Bell's New App Lets You Order From Your Phone

taco-bell-store Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

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