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UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

shutterstock-216142318 Oct 14, 2014 - "Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube stars to appeal to its teenage audience. Comments

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

shutterstock-211893502 Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

shutterstock-200091398 Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Fanta Creates All-Vine Comedy Show to Engage Teens

twitter-cast Aug 20, 2014 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one new episode every Friday for six weeks on CollegeHumor.com. Teens can follow the funny at @FantaFun... Comments

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator. Comments

10 Questions to Ask Your Social Media Audience

askquestions Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next to nothing. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

hellochicago-landing Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep. Comments

10 Reasons Why You Should Use Vine to Build Your Brand

vine Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments

Vine Your Way to ClickZ Live San Francisco

San Francisco's Golden Gate Bridge from below Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Comments

Vine's New "Loop Counts" May Cause Video Marketing Deception

vine Jul 2, 2014 - The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their videos are. Comments

Foursquare to Charge for Location-Based Data

foursquare-checkin Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments

Instavid's 1-Year Birthday Sees It Failing to Live Up to the Early Hype

instagramvideo Jun 20, 2014 - As we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digital video space. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

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