Volkswagen

Likeable Versus Memorable?

Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments

The Four Levels of Super Bowl Cross-Media Success

Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments

VW's Unusual Super Bowl Web Strategy: Move On

beetle Feb 3, 2011 - Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Comments

SNL's Hader Brings Absurd Laughs to New VW Videos

vw-hader Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments

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