VW of America Highlights Owner Stories on Facebook

Sep 17, 2012 - Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Comments

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

kraftwerk-title Mar 14, 2012 - VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Comments

VW's 'Bark Side' Ad Loses Social Momentum

vw-barkside Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

lars-bastholm Dec 12, 2011 - Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

VW Uses Augmented Reality to Re-introduce Beetle to Canada

vw-toronto-canada-augmented Oct 25, 2011 - An ambitious fusion of augmented reality with giant billboards. Comments

Greenpeace Targets VW With Mini-Vader Ad Spoof

vwgreenpeace Jun 28, 2011 - Turns hit Super Bowl campaign against the auto maker. Comments

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Likeable Versus Memorable?

Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments

The Four Levels of Super Bowl Cross-Media Success

Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments

VW's Unusual Super Bowl Web Strategy: Move On

beetle Feb 3, 2011 - Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Comments

SNL's Hader Brings Absurd Laughs to New VW Videos

vw-hader Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments

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