Volvo

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AmEx to Launch First Multi-Brand Loyalty Program

Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments

Marketing Electric Cars in China

shutterstock-56973193-car Jan 12, 2015 - In China, even cars are bought online, and as such, a digital marketing campaign is essential. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

canneslions Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

Social Signals Steer Volvo's Entire Marketing Strategy

volvo1 Jun 5, 2013 - Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might be taking things a bit too far. Comments

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