WebTrends

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Financial Institutions Face Analytics Challenges

Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine

judic-111213 Nov 12, 2013 - Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Comments

How to Win with Twitter Lead Gen Cards: Part I

110513-jlee Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends

webtrends Apr 3, 2013 - #Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Comments

A Framework for Implementing Web Analytics

analyticsframeworkfeatured Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments

Marketing News Roundup: Mindshare, GroupM, WebTrends

cbs-dev-challenge Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments

Should Analytics Be Bundled or Cobbled?

Nov 21, 2011 - Several solutions for a changing environment. Comments

Facebook Bolsters Page Insights, Unveils New Ad Unit

fb-premium-ad-unit-screenshots Oct 2, 2011 - Social giant's analytics dashboard becomes more robust. Comments

Web Analytics Giants in China Face Many Challenges

greatwallchina Sep 1, 2011 - Here are three key challenges analytics companies have to deal with in China. Comments

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Why Left-Brained Analysts Need Right-Brained Creatives

Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments

Facebook Ads Get Half the Clicks of Network Banners

facebook-icon3333 Jan 31, 2011 - Webtrends' report shows paid promotions lagged in 2010 compared to the previous year. Comments

Most Marketing Buzz Words Today Are at Least 10 Years Old

buzz Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments

What Your Website Doesn't Know

Aug 10, 2010 - It's not just about your website anymore. So what's next? Comments

ROI-Driven Marketing: Turning Data into Results

Sep 23, 2009 - [Sponsored Webinar] To achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make informed decisions about where to focus their resources. Comments

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