Marketing News & Expert Advice
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WebTrends
VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3, 2013 - #Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Comments
ROI-Driven Marketing: Turning Data into Results
Sep 23, 2009 - [Sponsored Webinar] To achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make informed decisions about where to focus their resources. Comments
A Framework for Implementing Web Analytics
Dec 6, 2012 -
Consider these six factors when implementing web analytics in your organization.
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Marketing News Roundup: Mindshare, GroupM, WebTrends
Jun 15, 2012 -
CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched.
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Should Analytics Be Bundled or Cobbled?
Nov 21, 2011 - Several solutions for a changing environment. Comments
Facebook Bolsters Page Insights, Unveils New Ad Unit
Oct 2, 2011 -
Social giant's analytics dashboard becomes more robust.
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Web Analytics Giants in China Face Many Challenges
Sep 1, 2011 -
Here are three key challenges analytics companies have to deal with in China.
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IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Why Left-Brained Analysts Need Right-Brained Creatives
Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments
Facebook Ads Get Half the Clicks of Network Banners
Jan 31, 2011 -
Webtrends' report shows paid promotions lagged in 2010 compared to the previous year.
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Most Marketing Buzz Words Today Are at Least 10 Years Old
Oct 16, 2010 -
Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing.
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What Your Website Doesn't Know
Aug 10, 2010 - It's not just about your website anymore. So what's next? Comments
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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