Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments
May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments
Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments
Feb 24, 2014 - On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Comments
Feb 20, 2014 - A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Comments
Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments
Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments
Nov 18, 2013 - As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Comments
Jul 3, 2013 - It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Comments
May 8, 2013 - Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014