Wieden+Kennedy

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Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Mobile Trailblazer: Renny Gleeson, Wieden+Kennedy

gleeson Nov 13, 2012 - The first in a series on the trailblazers who pushed toward mobility when most held back. Comments

Old Spice Guy Goes Cross-Platform for Holiday Campaign

manta-clause-old-spice Dec 7, 2011 - Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy. Comments

Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson

geiger-gleeson-square Nov 28, 2011 - The Twitter lives of two digital execs. Comments

Fabio and Mustafa Duel for Old Spice Crown

fabio Jul 27, 2011 - Old Spice Guy returns to confront his replacement, Fabio. Comments

W+K Connects Coke, Target to Mobile Tech Startups

wk-pie Jul 6, 2011 - Brands commit mentors in expansion of two-year-old incubator. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

Cannes Countdown: What Not to Miss This Year

p6218429 Jun 17, 2011 - A guide to interactive content at Cannes Lions, whether you'll be in France or not. Comments

Wieden+Kennedy Shanghai: Social Media Darling

wkshanghai5 Jun 9, 2011 - Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Comments

Old Spice Man Returns Ahead of Super Bowl Sunday

old-spice-redux Jan 26, 2011 - New TV spot will be seeded online by an Old Spice "superfan." Comments

Behind the Scenes With Wieden+Kennedy and Old Spice

Jul 19, 2010 - Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Comments

Old Spice Campaign Generated 35 Million Video Views in Seven Days

Jul 19, 2010 - A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Comments

W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage

Jul 14, 2010 - Old Spice is fourth most subscribed YouTube "sponsors" channel. Comments

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