Marketing News & Expert Advice
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Wieden+Kennedy
Old Spice Guy Goes Cross-Platform for Holiday Campaign
Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy.
Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson
The Twitter lives of two digital execs.
Fabio and Mustafa Duel for Old Spice Crown
Old Spice Guy returns to confront his replacement, Fabio.
W+K Connects Coke, Target to Mobile Tech Startups
Brands commit mentors in expansion of two-year-old incubator.
What Digital Integration Means at Cannes
Function and dysfunction in agency-client relations.
Cannes Countdown: What Not to Miss This Year
A guide to interactive content at Cannes Lions, whether you'll be in France or not.
Wieden+Kennedy Shanghai: Social Media Darling
Unlike its U.S. parent, this W+K outpost is mainly a digital agency.
Old Spice Man Returns Ahead of Super Bowl Sunday
New TV spot will be seeded online by an Old Spice "superfan."
Behind the Scenes With Wieden+Kennedy and Old Spice
Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes?
Old Spice Campaign Generated 35 Million Video Views in Seven Days
A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels.
W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage
Old Spice is fourth most subscribed YouTube "sponsors" channel.
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