WPP

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Snapchat, WPP and DailyMail Launch Content Marketing Agency

Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

Apple Is The World's Most Valuable Brand [Study]

silver-apple-logo-apple-picture May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Facebook Lets Marketers See What Users Talk About With Topic Data

facebook-f-2013 Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

Microsoft Hands Its Global Ad Business to Dentsu and IPG

microsoftimage May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments

Digital Marketing People on the Move: March 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

Google Inks Cross Media Ad Deal With Publicis

Google Logo Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

rothenberg Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Outrider Canada Rebrands as Catalyst Canada

agency-photo Jan 17, 2013 - GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio. Comments

Grey Grabs Majority Stake in Germany's Digital Shop k102

k102-grey-wpp Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

Mindshare Proposes Interest Graph in Vision for Social Commerce

facebook-homepage Oct 2, 2012 - The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare. Comments

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

wpp-fortunecookie Aug 2, 2012 - London-based shop with Poland presence will be part of Possible Worldwide. Comments

M80 CEO Predicts Brands Will Boost Facebook Ad Spend

Jun 26, 2012 - Todd Steinman also worries about Facebook mobile ad clutter. Comments

WPP Grabs Digital Agency Giant AKQA

akqa-logo Jun 20, 2012 - Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe. Comments

Agencies Talk Facebook After the IPO

facebookicon May 21, 2012 - As stock price dips, industry players assess the future of the social site. Comments

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