Personalization is powerful, but still not a priority for many marketers

Data & Analytics Personalization is powerful, but still not a priority for many marketers

5y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

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Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

Search Marketing Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

6y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search Marketing What’s your Amazon strategy?: Breaking silos and brand new budgets

6y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Ecommerce What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

6y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Why Tencent's deals with Publicis and WPP are good for global advertisers

8y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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Stats of the Week: Pinterest's expanding ecommerce efforts

Stats of the Week: Pinterest's expanding ecommerce efforts

8y Mike O'Brien

Stats of the Week: Pinterest's expanding ecommerce...

Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...

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How do you manage all your emails?

How do you manage all your emails?

8y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

The Digital Arms Race in San Francisco: New speakers, new formats, new events

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Stats of the week: All about mobile apps

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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Google beats Apple to become world's most valuable brand [Study]

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

8y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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The Digital Download: New algorithms, ad formats and appointments

The Digital Download: New algorithms, ad formats and appointments

8y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

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Why in-app ads may be the future of mobile advertising

Why in-app ads may be the future of mobile advertising

8y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

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Why China’s cross-border e-commerce channel is just the beginning

Why China’s cross-border e-commerce channel is just the beginning

8y Sophie Loras

Why China’s cross-border e-commerce channel is jus...

E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...

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Where is video going? 5 areas for marketers to focus on

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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Will business consulting companies become a big threat to agencies?

Will business consulting companies become a big threat to agencies?

8y Yuyu Chen

Will business consulting companies become a big th...

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...

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GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and TAG Join Forces to Tackle Brand Safety

9y Yuyu Chen

GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...

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GroupM to Be Another Agency Partnering with BuzzFeed

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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Mythbusting China's E-Commerce Sector

Mythbusting China's E-Commerce Sector

9y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

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Truffle Pig: The Natural Evolution of Agency and Social?

Truffle Pig: The Natural Evolution of Agency and Social?

9y Emily Alford

Truffle Pig: The Natural Evolution of Agency and S...

Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...

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Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

9y Mike O'Brien

Only 14 Percent of Marketers Are Confident When It...

According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...

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Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos Moves From 'Mobile-First" to "Mobile-Only"

9y Mike O'Brien

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...

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Snapchat, WPP and DailyMail Launch Content Marketing Agency

Snapchat, WPP and DailyMail Launch Content Marketing Agency

9y Melanie White

Snapchat, WPP and DailyMail Launch Content Marketi...

Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...

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Apple Is The World's Most Valuable Brand [Study]

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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