WPP

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Digital Marketing People on the Move: March 2014 Roundup

Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

Google Inks Cross Media Ad Deal With Publicis

Google Logo Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

rothenberg Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Outrider Canada Rebrands as Catalyst Canada

agency-photo Jan 17, 2013 - GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio. Comments

Grey Grabs Majority Stake in Germany's Digital Shop k102

k102-grey-wpp Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

Mindshare Proposes Interest Graph in Vision for Social Commerce

facebook-homepage Oct 2, 2012 - The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare. Comments

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

wpp-fortunecookie Aug 2, 2012 - London-based shop with Poland presence will be part of Possible Worldwide. Comments

M80 CEO Predicts Brands Will Boost Facebook Ad Spend

Jun 26, 2012 - Todd Steinman also worries about Facebook mobile ad clutter. Comments

WPP Grabs Digital Agency Giant AKQA

akqa-logo Jun 20, 2012 - Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe. Comments

Agencies Talk Facebook After the IPO

facebookicon May 21, 2012 - As stock price dips, industry players assess the future of the social site. Comments

MediaMind 24/7 Partnership Could Lead to TV Integration

Apr 12, 2012 - The partnership could form basis of a global advertising delivery system for TV and web ads. Comments

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments

GroupM Next Launches to Help Brands Use Emerging Platforms

groupm-next Apr 3, 2012 - Agency division to help clients make sense of hip startup tech. Comments

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

WPP Offers $12.5 Million for Big Spaceship

star-wars-death-star Mar 16, 2012 - Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer. Comments

WPP Rolls ZAAZ Into Possible Worldwide

Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments

Facebook IPO Will Be Lucky Win for IPG, But What About WPP?

Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments

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