Marketing News & Expert Advice
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WPP
Agencies Talk Facebook After the IPO
As stock price dips, industry players assess the future of the social site.
MediaMind 24/7 Partnership Could Lead to TV Integration
The partnership could form basis of a global advertising delivery system for TV and web ads.
Digital to Hit Nearly 20% of Global Ad Spend in 2012
GroupM predicts global web ad spend will hit around $98 billion in 2012.
GroupM Next Launches to Help Brands Use Emerging Platforms
Agency division to help clients make sense of hip startup tech.
Nielsen Tool Aims to Bridge TV-Digital Divide
New cross-platform campaign ratings system was developed with WPP
WPP Offers $12.5 Million for Big Spaceship
Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer.
WPP Rolls ZAAZ Into Possible Worldwide
ZAAZ founder Shane Atchison named Possible's CEO.
Facebook IPO Will Be Lucky Win for IPG, But What About WPP?
A look at the uneven venture investments of ad holding companies.
Kantar Media Acquires Social Media Consultancy in China
CIC's clients include Nike, Dell, and Intel.
WPP Calls U.S. Indie Digital Agencies 'Overpriced'
Quarter is saved by "twin peaks" of digital and developing markets growth.
Vivaki Applies Smelling Salts to Drowsy Ventures Unit
New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms.
WPP Digital Picks Up Rockfish Interactive
Arkansas shop has opened four new offices since '09.
WPP Looking to Buy Rockfish Interactive
Holding companies continue to zero in on digital shops.
Almondnet Spins Off Data Company
Datonics will sell behavioral data to DSPs and networks.
Digital to Attract 17 Percent of Global Ad Spend in 2011
Global digital ad investment will reach $100 billion by 2012, GroupM predicts.
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