Marketing News & Expert Advice
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WPP
"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation... Comments
MediaMind 24/7 Partnership Could Lead to TV Integration
Apr 12, 2012 - The partnership could form basis of a global advertising delivery system for TV and web ads. Comments
Digital to Hit Nearly 20% of Global Ad Spend in 2012
Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments
GroupM Next Launches to Help Brands Use Emerging Platforms
Apr 3, 2012 -
Agency division to help clients make sense of hip startup tech.
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Nielsen Tool Aims to Bridge TV-Digital Divide
Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments
WPP Offers $12.5 Million for Big Spaceship
Mar 16, 2012 -
Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer.
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WPP Rolls ZAAZ Into Possible Worldwide
Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments
Facebook IPO Will Be Lucky Win for IPG, But What About WPP?
Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments
Kantar Media Acquires Social Media Consultancy in China
Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments
Possible Worldwide Names Managing Director, Greater China
Dec 15, 2011 -
WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China.
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WPP Calls U.S. Indie Digital Agencies 'Overpriced'
Oct 28, 2011 -
Quarter is saved by "twin peaks" of digital and developing markets growth.
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Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Sep 25, 2013 -
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
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Twitter Lands Major Advertising Deal With WPP
Jun 10, 2013 -
WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.
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Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
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Outrider Canada Rebrands as Catalyst Canada
Jan 17, 2013 -
GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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Mindshare Proposes Interest Graph in Vision for Social Commerce
Oct 2, 2012 -
The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare.
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WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Aug 2, 2012 -
London-based shop with Poland presence will be part of Possible Worldwide.
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M80 CEO Predicts Brands Will Boost Facebook Ad Spend
Jun 26, 2012 - Todd Steinman also worries about Facebook mobile ad clutter. Comments
WPP Grabs Digital Agency Giant AKQA
Jun 20, 2012 -
Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe.
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Agencies Talk Facebook After the IPO
May 21, 2012 -
As stock price dips, industry players assess the future of the social site.
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