Marketing News & Expert Advice
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WPP
Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments
Nielsen Tool Aims to Bridge TV-Digital Divide
Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments
WPP Offers $12.5 Million for Big Spaceship
Mar 16, 2012 -
Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer.
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WPP Rolls ZAAZ Into Possible Worldwide
Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments
Facebook IPO Will Be Lucky Win for IPG, But What About WPP?
Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments
Kantar Media Acquires Social Media Consultancy in China
Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments
WPP Calls U.S. Indie Digital Agencies 'Overpriced'
Oct 28, 2011 -
Quarter is saved by "twin peaks" of digital and developing markets growth.
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Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Aug 30, 2011 -
New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms.
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WPP Digital Picks Up Rockfish Interactive
Aug 19, 2011 -
Arkansas shop has opened four new offices since '09.
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WPP Looking to Buy Rockfish Interactive
Jul 18, 2011 -
Holding companies continue to zero in on digital shops.
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Almondnet Spins Off Data Company
Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments
Outrider Canada Rebrands as Catalyst Canada
Jan 17, 2013 -
GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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Mindshare Proposes Interest Graph in Vision for Social Commerce
Oct 2, 2012 -
The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare.
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WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Aug 2, 2012 -
London-based shop with Poland presence will be part of Possible Worldwide.
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M80 CEO Predicts Brands Will Boost Facebook Ad Spend
Jun 26, 2012 - Todd Steinman also worries about Facebook mobile ad clutter. Comments
WPP Grabs Digital Agency Giant AKQA
Jun 20, 2012 -
Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe.
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Agencies Talk Facebook After the IPO
May 21, 2012 -
As stock price dips, industry players assess the future of the social site.
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MediaMind 24/7 Partnership Could Lead to TV Integration
Apr 12, 2012 - The partnership could form basis of a global advertising delivery system for TV and web ads. Comments
Digital to Hit Nearly 20% of Global Ad Spend in 2012
Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments
GroupM Next Launches to Help Brands Use Emerging Platforms
Apr 3, 2012 -
Agency division to help clients make sense of hip startup tech.
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