Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
View articleWith its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...
View articleThe blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleJust like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...
View articleCan Yahoo really launch a viable competitor to Google's YouTube? Read More...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleConsumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...
View articleTechnology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...
View articleThe new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleNew rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...
View articlePersonalized content is good for you, apparently. Read More...
View articleA trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...
View articleWhy every major agency senior media buyer needs be fired. Read More...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleYahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
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