Yelp

Geo-Social Networks - A Local Business' Best Friend

Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

yelpcheckins Jan 10, 2011 - Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Comments

Yelp Launches 'Check-In Offers' For Businesses

yelpcheckin Nov 23, 2010 - The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Comments

Facebook's 6 Months of Territorial Expansion: A Timeline

zuckerberg-places-paloalto Oct 22, 2010 - The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

foursquare Aug 20, 2010 - Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare. Comments

Twitter Hires First Ad Sales Executives

Aug 9, 2010 - Twitter hired its first two ad sales executives, from Facebook and Yelp. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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