Yelp

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Yelp's New Wordmap Helps You Avoid Hipsters

Jul 5, 2013 - Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Comments

Ratings and Reviews - Your Largest Local Opportunity, Missed

your-rating Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments

Yelp: 5 Tips for Managing the Reputation of Your Firm

Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments

Death of the Website as a Marketing Tool?

Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Bloomberg: Yelp Backs Off Its Daily Deals Product

Aug 30, 2011 - Local reviews platform has halved sales staff dedicated to the offering. Comments

Encounters With a Shoe Nazi

Aug 5, 2011 - How can a business stay open despite bad service, inflated list prices, and bad reviews? Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Business Listing Management

May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments

Geo-Social Networks - A Local Business' Best Friend

Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

yelpcheckins Jan 10, 2011 - Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Comments

Yelp Launches 'Check-In Offers' For Businesses

yelpcheckin Nov 23, 2010 - The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Comments

Facebook's 6 Months of Territorial Expansion: A Timeline

zuckerberg-places-paloalto Oct 22, 2010 - The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

foursquare Aug 20, 2010 - Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare. Comments

Twitter Hires First Ad Sales Executives

Aug 9, 2010 - Twitter hired its first two ad sales executives, from Facebook and Yelp. Comments

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