Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments
Jan 10, 2011 - Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Comments
Nov 23, 2010 - The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Comments
Oct 22, 2010 - The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Comments
Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments
Aug 20, 2010 - Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare. Comments
Aug 9, 2010 - Twitter hired its first two ad sales executives, from Facebook and Yelp. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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