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ClickZ's Super Bowl XLVII Preview

Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Becoming Responsive in 2013: Adapting to Change

possible Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

Army's Officership Campaign Focuses on Opportunities

army-strong Jan 10, 2013 - The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Comments

U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo

kfccouchgatelogo Jan 9, 2013 - KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Comments

NASA Rover Explores Social Landscape

nasa-foursquare Jan 7, 2013 - The rover has its own Foursquare badge, among other social offerings. Comments

3 Critical Strategies for Advertising in the New Year

brighter-life Jan 3, 2013 - Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Comments

5 Deadly Sins of Social Content

sins-fire Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

Sierra Nevada Relaunches Site With a Story to Tell

sierra-nevada2 Dec 21, 2012 - With increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story. Comments

Italian City Exchanges Trips for Tweets

smft-header Dec 21, 2012 - The city is offering free trips to active social media users in exchange for content. Comments

Jell-O Aims to Save World From Dec. 21 Apocalypse

diet-eat-mayans-apocalypse-jell-o-ecards-someecards Dec 19, 2012 - If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Comments

Marketers React to Facebook Integration Limits

facebookvstwitter Feb 1, 2013 - One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends... Comments

Machinima and Ultra Music Form Partnership to Boost Engagement

machinima Jan 31, 2013 - Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands. Comments

Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air

coke-mirage-60-12 Jan 30, 2013 - Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Comments

Gillette Wants Americans to Kiss and Tell

gillette-kiss Jan 29, 2013 - Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Comments

Target's Everyday Collection to Highlight Everyday Tweets in Live Event

everydaycollection-hero Jan 24, 2013 - Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Comments

Google Earnings Up Despite Motorola Burden

google-money-bags Jan 23, 2013 - Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous... Comments

New Insight on Women's Video Views Revealed

tbmg-device2 Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments

Embracing the Online Video Ad - the Time Is Now

online-video Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments

Axe Space Promo to Turn Fans into Astronauts

axe-space-promo Jan 18, 2013 - The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Comments

Pros and Cons of Editing Video in the Cloud

bigstock-cloud-computing-and-social-med-32335769 Jan 15, 2013 - If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you. Comments

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