YouTube

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Pop Stars Embrace Videos, Hashtags to Push Fragrances

Aug 21, 2013 - Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Comments

Geek Chic Hits YouTube

youtube2 Jul 24, 2013 - ‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry. Comments

How You Can Benefit From Multilingual Video SEO

online-video Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

Johnsonville Sausage's Brattender Croons to Promote Proper Grilling

jv-brattender-pr-image-1 Jul 22, 2013 - The brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthusiasts. Comments

RBC Goes Back to School

rbc-bank Jul 22, 2013 - RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Comments

ComScore: Over 20 Billion Video Ad Impressions in June

digital-advertising Jul 18, 2013 - A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Comments

Snapple Brings Bottle Cap Facts to Life

snapple-zimmern Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments

7 Tactics for Social Lead Generation

social-media-passion-asia Jul 16, 2013 - A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Comments

The Shift From Commercials to Content

content Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments

7-Eleven Toasts July 11 With Slurpees and Digital Content

7-eleven-day Jul 11, 2013 - 7-Eleven Day content includes a Slurpee Dance video which, as of Wednesday, had nearly 50,000 views. The brand is also encouraging fans to post their own versions. Comments

Wendy's Serenades Burger, Customers With Pretzel Love Songs

wendy-s-pretzel-love-songs Jul 10, 2013 - The initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the hashtag #PretzelLoveSongs. Comments

ComScore: Consumers Watched Over 48 Billion Online Videos in July

online-video Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan

michelle207 Aug 19, 2013 - The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Oklahoma Music Hall of Fame Aug 15, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Comments

How to Build an Effective YouTube Plan in 6 Steps

youtube2 Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments

Lessons From Shark Week

shark-week-site Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

Study Reveals Significant Adoption of YouTube by Global Brands

Business video on YouTube is skyrocketing Aug 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Comments

Betting on Branded Online Video

gangnam Aug 4, 2013 - YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Comments

Fortune 500 Companies Become More Social

Fortune 500 Social Media Usage Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

American Greetings Says "YOLO So Yodel" to Push Video E-Cards

ag-yodel-coverphoto-facebook Jul 29, 2013 - The brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Comments

Google Launches Chromecast Entertainment Device

Google logo Jul 25, 2013 - Television plugin to compete with Apple, Sony and Microsoft Comments

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