Here’s how businesses can leverage digital content to engage with prospective B2B buyers
Content

Here’s how businesses can leverage digital content to engage with prospecti...

6y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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Alphabet beats earning expectations. What’s next for Google?
Ecommerce

Alphabet beats earning expectations. What’s next for Google?

6y Tereza Litsa

Alphabet beats earning expectations. What’s next f...

Alphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...

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Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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IGTV is launched and ready to influence the marketing landscape
Disruptive MarTech

IGTV is launched and ready to influence the marketing landscape

6y Tereza Litsa

IGTV is launched and ready to influence the market...

Instagram has seen an impressive growth over the last few years. The introduction of IGTV can change the game in social media marketing for brands. Wh...

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The enemy of progress and the brand studio dilemma: How Hasbro evolves alongside its customers
Ecommerce

The enemy of progress and the brand studio dilemma: How Hasbro evolves alon...

6y Mike O'Brien

The enemy of progress and the brand studio dilemma...

Hasbro’s core customers have grown up with the brand, the children of people who used to be the core customer. That makes evolving and keeping up all ...

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4 takeaways from Neiman Marcus' awesome mobile app
Ecommerce

4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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Google, Yandex and Baidu: Strategies for expanding your search marketing
Search

Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Ecommerce

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough ...

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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Chase CMO Kristin Lemkau and the evolution of the ad unit
Display Advertising

Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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[Study] 95% of marketers are banking on live video this year
Content

[Study] 95% of marketers are banking on live video this year

6y Mike O'Brien

[Study] 95% of marketers are banking on live video...

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...

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Personalized video and the future of marketing
Content

Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing

Looking back on 2017: ClickZ's most popular articles from January, February...

6y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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Are we about to enter an era of ad transparency?
Display Advertising

Are we about to enter an era of ad transparency?

6y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
Leadership

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and...

6y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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What YouTube's new in-app messaging feature means for brands
Social

What YouTube's new in-app messaging feature means for brands

7y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
Acquisition

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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Seven ways advertisers can deal with brand safety concerns
Actionable Analysis

Seven ways advertisers can deal with brand safety concerns

7y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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How video storytelling and mobile have transformed Shell’s corporate marketing
Mobile

How video storytelling and mobile have transformed Shell’s corporate market...

7y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

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How to avoid Shiny Object Syndrome to achieve influencer marketing success
Marketing

How to avoid Shiny Object Syndrome to achieve influencer marketing success

7y Marcela De Vivo

How to avoid Shiny Object Syndrome to achieve infl...

Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...

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The online video metric all marketers should focus on in 2017
Analytics

The online video metric all marketers should focus on in 2017

7y Rebecca Sentance

The online video metric all marketers should focus...

Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

7y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Will the downfall of PewDiePie hurt YouTube, influencer marketing?
Content

Will the downfall of PewDiePie hurt YouTube, influencer marketing?

7y Al Roberts

Will the downfall of PewDiePie hurt YouTube, influ...

27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...

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Four marketing pillars to build a business as strong as the Parthenon
Paid Search

Four marketing pillars to build a business as strong as the Parthenon

7y Scott Wilson

Four marketing pillars to build a business as stro...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

7y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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