Marketing News & Expert Advice
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YouTube
3 Online Video Trends
Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments
Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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YouTube Hits One Billion Monthly Users
Mar 21, 2013 -
Google touts success of video service.
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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement
Mar 21, 2013 -
Social media affords marketers the invaluable ability to connect directly with current and potential customers.
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FreeCreditScore.com to Consumers: Make a Better Commercial
Mar 14, 2013 -
FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool.
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Harlem Shake Still Draws Some Marketers
Mar 12, 2013 -
Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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Jagermeister Asks Men How They Live by the Jager Code
Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
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Domino's Dares Posts Videos With Little Fanfare
Feb 27, 2013 -
The campaign seeks to encourage consumers to sample non-pizza menu items.
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NASA to Host Google+ Hangout with International Space Station
Feb 15, 2013 -
NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event.
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Is Valentine's Day All About the Chocolate?
Feb 14, 2013 -
Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively...
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Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 -
Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on...
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Velveeta Calls on Guys to Be Like That Guy They Know
Apr 22, 2013 -
The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
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How Orabrush Harnessed the Power of Video Marketing
Apr 10, 2013 -
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
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How to Manage the Social Media Overload
Apr 10, 2013 -
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3, 2013 -
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
Apr 1, 2013 -
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
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Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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