Marketing News & Expert Advice
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YouTube
Pop Stars Embrace Videos, Hashtags to Push Fragrances
Aug 21, 2013 - Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Comments
Geek Chic Hits YouTube
Jul 24, 2013 -
‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry.
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How You Can Benefit From Multilingual Video SEO
Jul 22, 2013 -
A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business.
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Johnsonville Sausage's Brattender Croons to Promote Proper Grilling
Jul 22, 2013 -
The brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthusiasts.
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RBC Goes Back to School
Jul 22, 2013 -
RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain.
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ComScore: Over 20 Billion Video Ad Impressions in June
Jul 18, 2013 -
A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June.
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Snapple Brings Bottle Cap Facts to Life
Jul 17, 2013 -
The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content.
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7 Tactics for Social Lead Generation
Jul 16, 2013 -
A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program.
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The Shift From Commercials to Content
Jul 15, 2013 -
How the new (longer) online video helps advertisers sell.
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7-Eleven Toasts July 11 With Slurpees and Digital Content
Jul 11, 2013 -
7-Eleven Day content includes a Slurpee Dance video which, as of Wednesday, had nearly 50,000 views. The brand is also encouraging fans to post their own versions.
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Wendy's Serenades Burger, Customers With Pretzel Love Songs
Jul 10, 2013 -
The initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the hashtag #PretzelLoveSongs.
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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Aug 20, 2013 -
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
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L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
Aug 19, 2013 -
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says.
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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Aug 15, 2013 -
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
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How to Build an Effective YouTube Plan in 6 Steps
Aug 12, 2013 -
Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand.
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Lessons From Shark Week
Aug 8, 2013 -
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
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Study Reveals Significant Adoption of YouTube by Global Brands
Aug 7, 2013 -
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
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Betting on Branded Online Video
Aug 4, 2013 -
YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough.
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Fortune 500 Companies Become More Social
Jul 29, 2013 -
A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
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American Greetings Says "YOLO So Yodel" to Push Video E-Cards
Jul 29, 2013 -
The brand is trying to capitalize upon a popular e-card, hashtag and YouTube video.
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Google Launches Chromecast Entertainment Device
Jul 25, 2013 -
Television plugin to compete with Apple, Sony and Microsoft
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