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The Home Depot Rocks Social Media [Study]

Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that. Comments

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz? Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

Are Super Bowl Ads Worth the Price? Newcastle Says No

newcastle-super-bowl-aubrey-plaza Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

Can Facebook Rival YouTube's Video Dominance?

mobile-video-view Jan 9, 2015 - Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Comments

Google to Roll Out Viewability Reporting

google-logo-square Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace. Comments

McDonald's Revamps "I'm Lovin' It" With New Video Ad

mcds1218 Jan 6, 2015 - As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the elephant in the room: nutrition. Comments

5 Holiday Ads That Won Social in 2014

emoji-thumbsup Jan 2, 2015 - We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales alike. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

The Best Campaigns You Didn't See in 2014

eye-microscope Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014. Comments

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18, 2014 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

YouTube-Style Analytics Make Their Way to AdWords for Video

online-video-advertising Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

Looking Good While Doing Good: Cause Marketing and the Holidays

shutterstock-230887741 Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds. Comments

Proactiv Partners With YouTube to Let Vloggers Shine

proactiv-still Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message. Comments

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

YouTube is the world's largest video-sharing website Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

3 Ways Brands Are Using Online Video for Holiday Campaigns

online-video-1 Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

aol-logo-eraser-red Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space. Comments

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