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Spotlight On: Jennifer Kasper, Macy's

Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

Mondelez Inks Deal With Google to Accelerate Online Video Investment

online-video-1 Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together in real time. Comments

RID Amazon Challenge Takes Digital to the Jungle

rid-facebook-homepage-jpg Oct 6, 2014 - Australian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Amazon jungle. Comments

Digital Marketing People on the Move: September 2014 Roundup

self-promotion Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

Behind the Technology of Hong Kong’s #UmbrellaRevolution

peter-dingle-technology-behind-oclp-shutterstock Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

land-rover-multichannel Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

shutterstock-188619830 Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2, 2014 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

shutterstock-185427179 Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed. Comments

Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

southern-comfort-great-white Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

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