YouTube

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YouTube's Mobile Growth Reaches 80 Percent

May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

YouTube logo May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals. Comments

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

toyota-fueled-by-everything-logo Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock. Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

YouTube Stars Are Not Themselves When They're Hungry

snickers Apr 10, 2015 - For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that they can't perform as well when they're hungry. Comments

YouTube Celebrates 5 Years of TrueView Ads

youtube-logo Apr 8, 2015 - YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Comments

Final Four: Brands Who Did March Madness Marketing Best

nba-basketball Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

coca-cola-coke-soda Mar 31, 2015 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences. Comments

Tostitos Gives Free Dip to Everyone Named Chip

tostitos-logo Mar 23, 2015 - With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Comments

YouTube Video Series Shows Branded Content's Success

YouTube is the world's largest video-sharing website Mar 16, 2015 - After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content. Comments

Revamped Pepsi Challenge Aims to Attract Millennials

shutterstock-186918995 Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

ClickZ's South by Southwest Industry Preview

sxsw-l Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17. Comments

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

How Digital Marketers Can Win an Academy Award at the Oscars

oscars-2015 Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

Movie Marketing Strategies Are "Fifty Shades of Social"

movie-theater Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing bandwagon. Comments

ANZ Australia Creates Digital GAYTMs for Mardi Gras

anz-only-gaytm-in-the-village-pic Feb 17, 2015 - In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting element. Comments

How Should YouTube Celebrate Its 10th Birthday This Coming May?

Cupcake with birthday candles Feb 17, 2015 - The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should the company mark 10 successful years in business? Comments

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