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President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

Mar 13, 2014 - President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov. Comments

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

duracell-powerwarmth Mar 13, 2014 - A new video from Duracell simultaneously highlights battery power and the power of human connection. Comments

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

gucci-fringe Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

sudafed-replay Mar 10, 2014 - The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experiences they’ve missed out on or suffered through, but experts say the campaign misses some engagement... Comments

Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform

koeppel-online-media-buying Mar 5, 2014 - Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid online channels. Comments

Video Marketing SEO

video-shutterstock-92000435 Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than any other form of advertisement. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

pepsi-max-unbelievable Mar 4, 2014 - The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new weekly content, including one video with 6.1 million views. Comments

Glenlivet and Sundance Showcase Notable Men as Novice Drinkers

glenlivet-single-stories Mar 3, 2014 - "Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-identify as intellectuals. Comments

From The Lego Movie, Lessons in Building the Ultimate Branded Content

lego-poster Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist without them, and yet nothing about the experience reads "ad." Comments

GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH

gd-social-0003-danica Feb 26, 2014 - GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business pitches and vote for their favorites. Comments

comScore: Video Ad Views Hit 26.9 Billion in January

Woman Watching Video Feb 25, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Comments

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

05bits-susan-articlelarge-v2 Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

lc-pr-02 Feb 6, 2014 - The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouTube video. Comments

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

old-spice-internetervention Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments

YouTube Beauty Vloggers Crush Big Industry Brands

The Massive YouTube Beauty Ecosystem Feb 4, 2014 - Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

Why We Love Shockvertising

thetingler Feb 3, 2014 - Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Comments

Which Ads Won Super Bowl XXVIII?

superbowl2014 Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and which used interesting and creative strategies. Comments

Dove Strikes Video Gold Again with "Selfie"

selfie Jan 30, 2014 - Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Comments

CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday

puppy-carmax-employee Jan 29, 2014 - While CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions of viewers who have proven there’s a market for animal lovers during the Super Bowl. Comments

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