Marketing News & Expert Advice
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YouTube
U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Jan 9, 2013 - KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Comments
How to Choose an Online Video Platform
Dec 14, 2012 -
Publishers can overcome these three typical challenges.
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Make the Most of Your Brand's YouTube Presence With External Annotations
Dec 12, 2012 -
If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.
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Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch
Dec 6, 2012 -
In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But that’s exactly what Diesel has done with a new campaign for the 20th anniversary re-launch of its...
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Tiffany's Tumblr Showcases 175 Years of Jewels
Dec 5, 2012 -
The jeweler's new Tumblr will include content from various stages in its 175-year history.
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YouTube Pushes Holiday Sales Into Shoppable Video Ads
Dec 4, 2012 -
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in...
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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Nov 30, 2012 -
The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features.
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Google Changes and Customer Engagement
Nov 7, 2012 -
Customer engagement is truly the only tangible factor to determining social media marketing success.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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Brooklyn Nets Pushes Its Digital Game
Oct 25, 2012 -
As excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since 1957, the Nets are hard at work rolling out digital content to engage Brooklynites, Nets fans and...
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NASA Rover Explores Social Landscape
Jan 7, 2013 -
The rover has its own Foursquare badge, among other social offerings.
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3 Critical Strategies for Advertising in the New Year
Jan 3, 2013 -
Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Sierra Nevada Relaunches Site With a Story to Tell
Dec 21, 2012 -
With increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story.
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Italian City Exchanges Trips for Tweets
Dec 21, 2012 -
The city is offering free trips to active social media users in exchange for content.
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Jell-O Aims to Save World From Dec. 21 Apocalypse
Dec 19, 2012 -
If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not.
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The Story Behind BMW's Road Home Campaign
Dec 18, 2012 -
BMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece.
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14 Social Media ROI Metrics You Can Use Right Now!
Dec 18, 2012 -
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
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Unmetric Lets Agencies Identify Social Media Gaps
Dec 17, 2012 -
Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s...
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How to Engage Customers With B2B Video
Dec 14, 2012 -
Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush.
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