Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Jan 30, 2009 - Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs; about the ways and means that email can be put to the test and how an individual named Ed goes about demonstrating the power of email and pointing to specific results. Comments
Dec 30, 2008 - Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman Comments
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