Marketing News & Expert Advice
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Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network.
Facebook's Hidden Asset
Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake.
Too Much Data Means Too Much Data
Don't get distracted by what you might get, but focus on what you know you can have.
13 Content Marketing Steps
How to ensure your content is developed, discovered, and distributed.
Is Facebook Destroying Trust in Marketers?
The future of data collection relies on broad public acceptance.
Where Is the Future of Social Media Marketing? [Research]
Where marketers plan to focus their social media efforts in 2012.
Funnel Automation: Customer Conversion at Warp Speed
Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent.
Social Media to Marketers: Get Over Yourself!
Five ways to break through.
The Tabloid Paradigm and Beyond
Five ways to engineer content for success.
Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]
The three S's of content marketing: social media, search, and sales.
Web Officially Dead: Sources
How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web.
Social Media Talk Is Cheap, but Where's the Sale? [Research]
Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging with prospects and customers.
The Insight Game and Its Perils
One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology.
4 Pillars of Content Marketing
How to attract prospects to your offering, build a relationship with them, and persuade them to purchase.
Missing Persons Alert: Analytics Superhuman
Companies looking for the caped crusader of analytics are probably hoping in vain.
Become a Paid Search Expert!
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ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
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