Marketing News & Expert Advice
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Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
4 Marketing Buzzwords That Shouldn't Scare You
May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments
Topics in Analytics:
Using Web Analytics to Create What People Will Actually Care About
May 13, 2013 -
A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.
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When Bad Things Happen to Good Partnerships
May 6, 2013 -
How to keep your pro services organization from discord and debilitation.
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Mobile Isn't for B2B or B2C, It's for Everyone
May 2, 2013 -
Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead.
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5 Google Analytics Time- and Sanity-Savers
Apr 29, 2013 -
How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights.
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Hello, I Am Analytics. And That's Not
Apr 22, 2013 -
It's time for some clarity about what we really mean when we talk about analytics.
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3 Reasons to Go Beyond Last-Click Attribution
Apr 15, 2013 -
With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today.
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4 Key Facts From Convergence Analytics Showtime at SES NY
Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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Making Big Data Smart
Apr 1, 2013 -
For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.
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Yogi Berra: 4 'Comments' on Mobile Marketing
Mar 25, 2013 -
What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?
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Why Loyalty Is a Killer Metric for Your Mobile App
Mar 18, 2013 -
While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy.
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5 Facts You Need to Know About Convergence Analytics
Mar 11, 2013 -
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
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Real Time Means Right Time
Feb 25, 2013 -
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it."
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3 Technical Reports the Best Marketers Can't Live Without
Feb 18, 2013 -
A look at a few reports that marketing professional can use to take action immediately.
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Can We Predict Predictive?
Feb 11, 2013 -
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
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Update: Last Person With 'Privacy' Revealed
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
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What's Wrong With 'The Hobbit' (and Maybe Your Analytics)
Jan 14, 2013 -
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
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Top 3 Reasons Why You Need Tag Management Right Now
Dec 31, 2012 -
How marketers can gain much-needed control over their analytics destiny.
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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]
Dec 24, 2012 -
To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize.
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The Dawn of Convergence Analytics
Dec 17, 2012 -
Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data.
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Defining Big Data
Dec 12, 2012 -
Will we finally be released from the constraints of not being able to access and analyze our data?
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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White Papers
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Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
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May 20, 2013
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