Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
3 Ways to Know When You Are Data Obese
Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers.
Dashboards, Infographics, and Visualizations - Best Practices
When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle?
The Marriage Between Customer Data, Media Planning, and Media Buying
Ask questions, conduct research, and critically analyze the answers you're given.
Facebook's IPO: Asking the Right Questions
On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different.
4 Learnings From Monday Blues and Customer Satisfaction
Sometimes it's fun to dig into data to find trends that wow people.
Is Behavioral Targeting the Best for Customers?
You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health of the brand.
What Is 'Big Data'?
Is it the latest in a series of technology fads or does it hold great potential for analytics?
Grow Your Revenue Faster: How to Efficiently Engage More Buyers
Five steps to maximizing revenue growth today.
Build Engaging Dynamic Ads Using Available Customer Data
A look at one tool designed to make online advertising simpler and easier.
Database Marketing, Social Media Converge for Retail Brands
Marketers in China have questioned if social media will replace email marketing.
How to Get More Value From Your On-Site Search Data
Plus, tips to enhance on-site search experiences for visitors.
What's the ROI on Free Tools?
How much is the data from free tools really worth?
Do You Know What Good Looks Like?
Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside.
Creating an Effective Dashboard
Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series.
Building Your Customer Experience Dashboard
The five main classes of data and tools that sit in the customer experience ecosystem.
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