Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
How to Get More Value From Your On-Site Search Data
Plus, tips to enhance on-site search experiences for visitors.
What's the ROI on Free Tools?
How much is the data from free tools really worth?
Do You Know What Good Looks Like?
Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside.
Creating an Effective Dashboard
Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series.
Building Your Customer Experience Dashboard
The five main classes of data and tools that sit in the customer experience ecosystem.
Integrated Data and Insight – It's Not as Easy as It Looks
Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics.
5 Things to Look for in an Analyst
When hiring an analyst, review candidates for these qualifications.
5 Traits of the Analytically Empowered Organization
Does your organization possess any of these characteristics?
Why Mark Twain Was an Analytics Guru
Take a crash course on the world of analytics through the words of Mark Twain.
Why Left-Brained Analysts Need Right-Brained Creatives
Consider this whole-brain approach to testing and experimentation.
5 Quotes for Analytics Success
Inspiration from Albert Einstein, Abraham Maslow, and others.
What Does Good Look Like?
Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy.
How to Bring Storytelling to Analytics
Fewer numbers can give greater insight if they are the right numbers.
In Analytics, the Price of Light Is Less Than the Cost of Darkness
What portion of an online company's marketing budget should be allocated to research and measurement?
Retention, Not Reacquisition
Digital marketers adopt classic offline retention strategies.
Become a Paid Search Expert!
ClickZ Academy's e-Learning course on Paid Search Strategies helps you get the most out of your PPC efforts. From basics to post launch analysis, the 8 modules of this online certifcation are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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WEBINARS
Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
1:00pm EST / 10:00am PST
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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