Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

Big data artwork

Will This Be the Year of Data Analytics in the Marketing Department?

Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Tag Management Q&A with Tealium's Ali Behnam

tim-nichols-ali-behnam Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

2013-12-17-1315 Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend. Comments

Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics

leftronic-1-screenresolution Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data, Comments

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

tim-nichols-dec-image Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women. Comments

Google Analytics Unified Segments: 5 Simple Steps to Get You Started

segmentation Nov 20, 2013 - This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how. Comments

Measurement Without Experimentation is Vanity - How To Do Big Data Better

bigdata Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know. Comments

The Data Artist Balances the Art and Science of Marketing

ptdatascienceart-clickz Nov 20, 2013 - There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive more revenue and higher profitability. Comments

Referring Links: An Untapped Treasure Trove of Visitor Intent Data

editorial-links Nov 13, 2013 - Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which help visitors more easily accomplish their goals. Comments

How Media Companies are Learning from Social Conversation for 'Always-On' Engagement

shari-cleary-interview-clickz-3 Oct 23, 2013 - Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City. Comments

Does the Future of Targeted Marketing Require Progressive Personalization?

easy-targeting Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments

Personas: The Magic Behind the Mirror

persona-attributes2 Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments

Will Twittervision Transform US TV Advertising?

twitter-tv1 Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Website Quality Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

No Death Knell for Newspapers

extra-extra2 Aug 28, 2013 - Analytics drive transformation in media companies. Comments

Remarketing With Google Analytics: 5 Simple Recipes to Get You Started

remarketing Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates. Comments

Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager

heatmapnew Aug 21, 2013 - With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites. Comments

The New Evolution of Direct Response Is Social

leverage-social-networking Aug 7, 2013 - Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Comments

Who Cares About Real-Time Data Anyway?

realtime Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

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