Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Analytics Bingo
Oct 9, 2012 - If you love data then you're going to need to keep learning more tools so that you don't get left behind. Comments
Topics in Analytics:
Heavy Mettle: Social Data Carries Its Weight in Gold
Oct 3, 2012 -
The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior.
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Is Data-Focused Media Buying Here to Stay?
Sep 26, 2012 -
An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.
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Is There Platform Fatigue in the Ad Tech Ecosystem?
Sep 12, 2012 - How are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-founder of ad technology integration company AdStaq. Comments
Using Data Intelligence to Drive Social Commerce
Sep 5, 2012 - Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for marketers to interpret and extract value. Comments
How Click Fraud Is Like a Cockroach
Aug 29, 2012 -
Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping discover and minimize click fraud.
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Olympics Comedown
Aug 23, 2012 -
Some great data analysis ideas we can take away from the London Olympics.
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The Social Integration Is On (and Intelligence Follows)
Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments
The Data Olympics
Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments
Are Digital Marketers Drowning in Data?
Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments
Marketing Lessons From Queen Elizabeth II's 60-Year Reign
Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments
Forget Do Not Track, I Want Targeted Ads and So Do You
Jun 20, 2012 - Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Comments
Are You a Web Technologist or a Web Analyst?
May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments
3 Ways to Know When You Are Data Obese
May 23, 2012 - Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Comments
Dashboards, Infographics, and Visualizations - Best Practices
May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments
The Marriage Between Customer Data, Media Planning, and Media Buying
Apr 25, 2012 - Ask questions, conduct research, and critically analyze the answers you're given. Comments
Facebook's IPO: Asking the Right Questions
Apr 17, 2012 - On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different. Comments
4 Learnings From Monday Blues and Customer Satisfaction
Apr 4, 2012 - Sometimes it's fun to dig into data to find trends that wow people. Comments
Is Behavioral Targeting the Best for Customers?
Mar 28, 2012 - You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health of the brand. Comments
What Is 'Big Data'?
Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments
Grow Your Revenue Faster: How to Efficiently Engage More Buyers
Mar 14, 2012 - Five steps to maximizing revenue growth today. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Display Ad Clickers Are Not Your Customers
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