Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Build Engaging Dynamic Ads Using Available Customer Data
Feb 29, 2012 - A look at one tool designed to make online advertising simpler and easier. Comments
Topics in Analytics:
Database Marketing, Social Media Converge for Retail Brands
Feb 14, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments
How to Get More Value From Your On-Site Search Data
Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments
What's the ROI on Free Tools?
Nov 22, 2011 - How much is the data from free tools really worth? Comments
Do You Know What Good Looks Like?
Oct 11, 2011 - Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Comments
Creating an Effective Dashboard
Sep 27, 2011 - Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series. Comments
Building Your Customer Experience Dashboard
Sep 13, 2011 - The five main classes of data and tools that sit in the customer experience ecosystem. Comments
Integrated Data and Insight – It's Not as Easy as It Looks
Aug 16, 2011 - Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Comments
5 Things to Look for in an Analyst
Aug 2, 2011 - When hiring an analyst, review candidates for these qualifications. Comments
5 Traits of the Analytically Empowered Organization
Jul 19, 2011 - Does your organization possess any of these characteristics? Comments
Why Mark Twain Was an Analytics Guru
Jul 5, 2011 - Take a crash course on the world of analytics through the words of Mark Twain. Comments
Why Left-Brained Analysts Need Right-Brained Creatives
Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments
5 Quotes for Analytics Success
Jun 7, 2011 - Inspiration from Albert Einstein, Abraham Maslow, and others. Comments
What Does Good Look Like?
May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments
How to Bring Storytelling to Analytics
May 10, 2011 - Fewer numbers can give greater insight if they are the right numbers. Comments
In Analytics, the Price of Light Is Less Than the Cost of Darkness
Apr 26, 2011 - What portion of an online company's marketing budget should be allocated to research and measurement? Comments
Retention, Not Reacquisition
Apr 12, 2011 - Digital marketers adopt classic offline retention strategies. Comments
Website Optimization - The Role of Page Goals
Mar 29, 2011 - You know why you have a website. But do you know why a particular page exists? Comments
Bad Process Kills Good Analytics
Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments
Measuring a Service Strategy
Mar 1, 2011 - Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Comments
Measuring Outcomes and Not Just Outputs
Feb 15, 2011 - Are you measuring just activity levels or real outcomes? A look at some differences between the two. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Display Ad Clickers Are Not Your Customers
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