Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

cmo-test

Metrics That Matter: A New Framework to Reveal Truly Actionable Insights

Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that elusive marketing ROI. Comments

Going From Big Data to Beautiful Data

bigdatafeatured Jun 26, 2013 - There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Comments

Understanding Digital Customer Engagement on a Physical Level

customers Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Embracing the Reality of Multi-Touch Attribution

lastclickfeatured Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments

Learn How to CTRL+ALT+DELETE Your Digital Marketing

reboot Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

lenovo Jun 19, 2013 - The first phase of its analytics hub is scheduled to complete by July. Comments

Social TV and the Network Approach

tv-everywhere Jun 12, 2013 - The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Comments

3 Ways in Which Big Data Is Transforming Social Video Marketing

netflix Jun 10, 2013 - When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Comments

A Tale of 2 Cities and 2 Retail Conferences

istanbulconf Jun 5, 2013 - With m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy, the topics of interest are remarkably similar between the retail conferences in Chicago and Istanbul. Comments

5 Steps to Grow a Successful Testing Program

sustainingonlineoptimizationfeatured Jun 4, 2013 - If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Comments

Testing, Testing,1-2-3-4-5?

testing1 Jun 3, 2013 - Consider these five steps to help you start testing. Comments

China's E-Tail Landscape: What's the Recipe for Success?

May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments

Moving Beyond Conversions in Digital Measurement

integrationroadmapfeatured May 29, 2013 - Consider this approach to tie your digital data to sales. Comments

Rich Media and Social Media: A Match Made in Marketing Heaven

paid-shared-earned-owned-media May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

sodacard May 14, 2013 - The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers. Comments

Don't Just Predict the Future, Learn to Change It!

prediction May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments

Data Superheroes, Code Artists, and Visualizers

codeartists Apr 30, 2013 - With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time marketing and decision support. Comments

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Inside the Real-Time Marketing 'War Room'

time-to-share Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments

Top 80 Tools for Digital and Data Marketing

datamarketing Apr 15, 2013 - Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Comments

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...