Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend. Comments
Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data, Comments
Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women. Comments
Nov 20, 2013 - This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how. Comments
Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know. Comments
Nov 20, 2013 - There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive more revenue and higher profitability. Comments
Nov 13, 2013 - Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which help visitors more easily accomplish their goals. Comments
Oct 23, 2013 - Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City. Comments
Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments
Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments
Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments
Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments
Aug 28, 2013 - Analytics drive transformation in media companies. Comments
Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates. Comments
Aug 21, 2013 - With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites. Comments
Aug 7, 2013 - Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Comments
Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments
Jul 25, 2013 - An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines. Comments
Jul 24, 2013 - A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher value to their sales team and their company. Comments
Jul 17, 2013 - Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter. Comments
Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that elusive marketing ROI. Comments
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