It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.
Apr 15, 2014 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Comments
Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment. Comments
Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments
Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing. Comments
Mar 18, 2014 - The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up for the next guy's website. Comments
Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments
Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who appreciate the speed. Comments
Feb 25, 2014 - Most websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Comments
Feb 25, 2014 - With the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could all use a little help when it comes to improving our processes. Comments
Feb 18, 2014 - Whether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Comments
Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments
Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments
Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips. Comments
Jan 28, 2014 - In 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. Comments
Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments
Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments
Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments
Dec 10, 2013 - Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression? Comments
Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas. Comments
Dec 3, 2013 - The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. With this information, you can better understand your site visitors and begin to reverse engineer the creation of future content. Comments
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014