CRM

E-Newsletters: Advertise and Consent

There’s not a lot you can’t communicate to customers via email. E-newsletters are a highly effective means of bundling multiple messages.

Jonathan Jackson | CRM | March 19, 2002

Topics in Archive:

Banners: The Blind Leading the Blind?

Advertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income.

Blake Rohrbacher | CRM | March 12, 2002

I Changed My Mind

In the world of permission-based email marketing, recipients should always have the right to reconsider.

Jonathan Jackson | CRM | March 5, 2002

As Users Get Smarter, Marketers Must Keep Up

Users are getting smarter about finding what they want on the Web -- and about ignoring what they don't. Marketers, adjust your attitudes.

Blake Rohrbacher | CRM | February 26, 2002

Coming on Too Strong?

Valentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship.

Jonathan Jackson | CRM | February 19, 2002

The U.S. Dominates the Web: Are We Better at Using It?

The United States has more Web sites, more e-commerce, and more Web traffic than any other country. Does that imply Web expertise?

Blake Rohrbacher | CRM | February 12, 2002

Suppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary traveler was greeted with the brusque equivalent of an "Oh, it’s you. Here’s your ticket. See ya around."

Jonathan Jackson | CRM | February 5, 2002

Serving Customers Online

Most companies with online presences perform dismally when it comes to dealing with customer inquiries. But it doesn't have to be that way.

Blake Rohrbacher | CRM | January 29, 2002

Strip Clubs

In his everlasting quest to discover the ultimate in CRM, Jonathan took to the Las Vegas Strip.

Jonathan Jackson | CRM | January 22, 2002

Answer That One Last Question

Why are your customers abandoning their shopping carts? It may be because they have one last question that you haven't answered.

Blake Rohrbacher | CRM | January 15, 2002

Use It or Lose Them

When your business phone rings, you answer it. So why are all those emails from customers sitting unanswered?

Jonathan Jackson | CRM | January 8, 2002

You Are... Here

If this is the information economy, where's the information?

Blake Rohrbacher | CRM | December 18, 2001

Have Yourself a Merry Little Email

Other holiday seasons have certainly been more abundant in comfort and joy. This year, your customers may not be spending lavishly. That’s no excuse not to stay in touch.

Jonathan Jackson | CRM | December 11, 2001

In Defense of Brochureware

Sneering Web critics may think calling something "brochureware" is the ultimate insult, but Blake says this form of site design can be ideal for small businesses -- as long as they follow a few simple rules.

Blake Rohrbacher | CRM | December 4, 2001

Don't You Trust Me?

Would you buy a used car from this site? All the great marketing in the world won't succeed in getting consumers to buy from your site if you haven't earned their trust.

Jonathan Jackson | CRM | November 27, 2001

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