Marketing News & Expert Advice
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SEM
Linking Mistakes to Avoid (Part 2): Removing Orphaned URLs
You've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are current. Here's how to solve the problem, boost your traffic, and stay on the search engine radar.
Linking Mistakes to Avoid (Part 1): Link Optimization and Short URLs
You've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and LO is the process of making your existing great content linkable at the URL level.
Now Is the Time for a Portal Link Audit
Have you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up with every nuance of portal linking. And it's become harder to keep up. But it's well worth your time to try.
Make Friends With Competing Search Engine Links
You can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compete with yours. That way, everybody wins.
Easy Linkin'
Do you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links.
Holistic Link Potential: Beyond the Home Page
Some clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable content beyond the home page.
Linking Stew
Looking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information with Eric. Now he's serving up the hearty tidbits.
How to Build a Free and Fast Link-Alert Service
How can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is free and as easy as one, two, three.
A Linking-Campaign Primer
Who cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert than you.
Email Links: The Good, the Bad, and the Gibberish
Tracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from another Web site. Lucky for us, Eric explains the difference.
Linking 101: Back to Basics
Can you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility.
The Five Major Flaws of Link Popularity
Link popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without a few flaws.
Portal Links: Where They Are and How to Get Them
Paid submissions? Distributed listings? Paid spidering? What would have been heresy a year ago is now irrefutable fact. Read on for a quick overview of portal linking -- the where, the how, the why.
Resuscitating Dead Links
Be careful if you decide to remove a dead link from a search engine. Too drastic a change to those web pages and you might just screw up those rankings.
What Makes a Site Link-Worthy?
If we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a specific subject on which the editor or provider is an authority. Find out if your site is link-worthy.
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