Marketing News & Expert Advice
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B2B Email Marketing
Find out how to think more strategically before executing a B2B email campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs — CTRs, CPMs, CRMs — at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C email marketing.
Are You Harnessing the Power of the Email Channel?
Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.
Leverage Social Behavior in Your B2B Email Campaigns
Companies need to focus on growing engagement with their fan base, not just collecting more fans.
More Tactics to Grow Your B2B Email List
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
How Editorial Content Can Jump-Start Your Email Marketing
Three ways to think like a magazine editor.
Is Pinterest Right for Your B2B?
Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base.
6 Steps to Effective Email Testing
Establishing a test regimen is the key to unlocking higher open, click, and conversion rates.
Grow Your B2B Email List Effectively - Revisited
Generating high-quality leads must be at the core of any good B2B email marketing strategy.
How to Measure Your Email Channel's Value
Developing a method to measure success is the key to demonstrating the true value email has in your organization.
6 Tactics to Create More 'Must-Read' B2B Newsletters
Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter.
B2B Email Trends to Watch in 2012
Your goal for 2012 should be to develop a comprehensive triggered email program that gets more email in front of engaged subscribers.
Reflecting on the Future for B2B Email
Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity.
Retargeting: The Potential and Pitfalls for Lead-Nurture Programs
If you're looking for an effective tactic to mature your email lead-nurture program, display retargeting can be the channel for you.
Are You Habit-Forming?
Five tactics to create a habit-forming newsletter.
Do You Know Why You Are Sending That Marketing Email?
Conveying your email purpose and assessing your success.
Using Cadence to Build B2B Email Engagement
Rephrase the question "How often should we send?" to "When should we send the information our subscribers really want to read?"
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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