Marketing News & Expert Advice
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B2B Email Marketing
Find out how to think more strategically before executing a B2B email campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs — CTRs, CPMs, CRMs — at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C email marketing.
Grow Your B2B Email List Effectively - Revisited
Generating high-quality leads must be at the core of any good B2B email marketing strategy.
How to Measure Your Email Channel's Value
Developing a method to measure success is the key to demonstrating the true value email has in your organization.
6 Tactics to Create More 'Must-Read' B2B Newsletters
Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter.
B2B Email Trends to Watch in 2012
Your goal for 2012 should be to develop a comprehensive triggered email program that gets more email in front of engaged subscribers.
Reflecting on the Future for B2B Email
Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity.
Retargeting: The Potential and Pitfalls for Lead-Nurture Programs
If you're looking for an effective tactic to mature your email lead-nurture program, display retargeting can be the channel for you.
Are You Habit-Forming?
Five tactics to create a habit-forming newsletter.
Do You Know Why You Are Sending That Marketing Email?
Conveying your email purpose and assessing your success.
Using Cadence to Build B2B Email Engagement
Rephrase the question "How often should we send?" to "When should we send the information our subscribers really want to read?"
3 B2C Marketing Tactics to Improve Your B2B Newsletter
How to create newsletters your readers will be more likely to read, retain, and value.
Are You Delivering Emails That Matter?
Four strategies that you can use to make your newsletter and promotional content more relevant to your subscribers.
3 Strategies to Supercharge your B2B Email Program
The email inbox isn't going away, but you need to keep it fresh for your subscribers and effective in meeting your marketing goals.
Add SMS to Your Email Program
When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue.
Optimize Your Email for Mobile
As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendly manner.
3 Tactics to Add Dynamic Content to Your Email Program
Integrate dynamic content successfully into your email program and avoid the dangers of using dynamic content without proper planning.
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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WEBINARS
Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
1:00pm EST / 10:00am PST
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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