Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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Email Marketing: The Best Is Yet To Be!

Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

Freq Out! Not Optimizing for Frequency Can Cost You

email-deliverability Aug 12, 2015 - Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency. Comments

Your Email Marketing May Impact Your Rankings

patent-pending Aug 10, 2015 - Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

A Prime Example of the Effectiveness of Email

amazon-amazonprime-amazonprimeday-logo Aug 5, 2015 - Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Comments

LinkedIn is Sending Less Email – Should You?

email-testing Aug 4, 2015 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Comments

The Four Keys to Power in Email

email-newsletter Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments

Connecting Firmly to the Cloud

shutterstock-157507103 Jun 25, 2015 - The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Comments

Marketers Should Protect The Customer Journey

consumers-mobile-reading Jun 24, 2015 - Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. Comments

New Email Metric? Click-to-Smile

Happy fingers Jun 17, 2015 - While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. Comments

Is It Smart Digital Marketing - Or Is It Creepy?

email-marketing-stories Jun 9, 2015 - Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Comments

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

email-data-marketing Jun 8, 2015 - While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Comments

Email: This Summer's Action-Packed Blockbuster

Superhero May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. Comments

Honoring Your Email Program This Memorial Day Weekend

memorialday-email May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

5 Keys to Building a Quality Email List

email-list May 7, 2015 - When it comes to your email lists, quantity is good, but quality is better. Comments

6 Steps to Finding Your Personalization Sweet Spot

content-personalization May 6, 2015 - How to calculate the return on investment on email personalization efforts. Comments

Behavior-Triggered Email Campaigns Win and Keep Customers

triggered-email May 6, 2015 - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

8 Email Lessons in the Art of the Winback Campaign

email-marketing-changes May 5, 2015 - Here are eight pointers to make sure you never have to say goodbye to a good customer. Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

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