Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
To Coupon or Not to Coupon? That Is a Great Question!
Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments
Topics in Email:
Email Acquisition Tactics From a 'List First' Company
Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
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Exploring Embedded Video in Email
Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
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10 Ways to Improve Your Email Marketing
May 30, 2013 -
Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns.
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A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 -
Need to improve your email marketing program's performance? Part one in a two-part series.
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More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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The Necessity of Competitive Intelligence
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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Case Study: 30 Percent Increase in Email List Growth
Mar 4, 2013 -
Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.
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Valuing Email Addresses and Scoring a List
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Case Study: Triple Your ROI With Smart List Management
Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments
Tips for Success With Third-Party Email Marketing
Jan 21, 2013 -
Thinking of marketing to a third-party list? Here are a few tips you may want to check out first.
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Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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