Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

memorialday-email

Honoring Your Email Program This Memorial Day Weekend

May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

5 Keys to Building a Quality Email List

email-list May 7, 2015 - When it comes to your email lists, quantity is good, but quality is better. Comments

6 Steps to Finding Your Personalization Sweet Spot

content-personalization May 6, 2015 - How to calculate the return on investment on email personalization efforts. Comments

Behavior-Triggered Email Campaigns Win and Keep Customers

triggered-email May 6, 2015 - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

8 Email Lessons in the Art of the Winback Campaign

email-marketing-changes May 5, 2015 - Here are eight pointers to make sure you never have to say goodbye to a good customer. Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

The State of Email Marketing Mergers and Acquisitions

Handshake in London Apr 30, 2015 - The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

Email Re-Engagement Programs: Advice From Frank Underwood

frank-underwood-house-of-cards Apr 20, 2015 - Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry. Comments

Email as the Digital Workhorse in the Spotlight

email-spotlight Apr 16, 2015 - Plus, seven killer stats that will never let you take email for granted again. Comments

Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

shoppingcart Apr 13, 2015 - Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Comments

Facebook Ads and Email – A Chance for the Perfect Fit

facebook-mobile-indonesia Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

strategy Mar 30, 2015 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Comments

Email Tales From the Trenches

email-marketing-stories Mar 24, 2015 - Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Comments

Planning Against an Email Strategy

emailcampaign Mar 23, 2015 - How can email marketers actually plan against the successful implementation of channel strategies? Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization

marketing-magic Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments

Capitalizing on Behavioral Anomalies

behavioral-anomaly Feb 23, 2015 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that. Comments

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