Marketing News & Expert Advice
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Email Marketing Optimization
What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. Ed Henrich and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
Is Email Appending an Abusive Practice?
MAAWG contends that email appending is an abusive practice. What does this mean for email marketers?
Year of the What?
This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.
The 2012 Inbox: Mobile's Impact - Reloaded
A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared.
The Future Is Not One to One
Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch and blast or one to one.
First Impressions Really Do Count
Five steps to a successful email welcome program.
Social as a Broadcast Medium
Is marketing on social networks still a two-way street between brands and consumers?
This Is Personal!
The inbox is an important part of your customer's life. Here are three suggestions on how to add value to your email communications.
Email Logistics in Crisis Management
Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider.
Practical Tactics for Cross-Channel Email Acquisition
Three ways to drive email acquisition.
Why Is Deliverability Still an Issue for Marketers?
It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly.
Retention Lifecycle Programs: Options and Considerations
Four things post-conversion email can do for your brand and your email marketing success.
8 Tactics to Optimize Welcome Email and Welcome Series
Got new subscribers? Start here to build a relationship with them.
Risk vs. Reward of ESPs
Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks.
Should You Use an E-mail Service Provider for Your Mobile Strategy?
Pros and cons of using a single vendor for e-mail and mobile marketing.
Achieve 'Repeatable Relevance' in 4 Steps
The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns.
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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WEBINARS
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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