Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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CASL’s Impact on Email Marketers

Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Comments

Responsive Design and Coding for Non-Techies

responsivedesign May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future. Comments

Defining Success for Email Programs

email-marketing-help-improve-sales May 19, 2014 - There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Comments

Strategic Testing: Tips for Success and Sources of Inspiration

email-testing May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

Which Came First, Your Email Content or Your Segment?

emaillogo Apr 21, 2014 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Comments

Triggered Email Messages: Keys to Success

triggered-email Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates. Comments

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

gmail-grid-view-1 Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore. Comments

7 Strategies to Optimize Your Email Marketing Campaign

email-marketing-help-improve-sales Mar 28, 2014 - Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns. Comments

3 Ways to Maximize Email Marketing Results This Year

email-marketing-help-improve-sales Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle. Comments

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

oversell-shutterstock-175074830 Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

unsubscribe-shutterstock-157057739 Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers? Comments

7 Facts About Responsive Email on Mobile You Need to Know in 2014

responsivedesign Feb 27, 2014 - Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers. Comments

Most Frequently Asked Email Questions

the-big-question Feb 24, 2014 - Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem. Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Email Program Broken? Fix It

emailcampaign Jan 27, 2014 - The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. Comments

Effective Email Creative is More than Just Creative

shutterstock-105905384 Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. Comments

Using Email Marketing to Reach Booming Mobile Markets

mobile-email Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

The Golden Rule in Email is Relevance

mobile-email Jan 8, 2014 - There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience. Comments

Digital Outlook 2014 – The Year of Marketing Technologies

technologies Dec 22, 2013 - Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

Email Behavior Insights: What One Says Versus What One Does

shutterstock-13158310 Dec 3, 2013 - What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a picture of the customer. Comments

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