Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

strategy

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Mar 30, 2015 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Comments

Email Tales From the Trenches

email-marketing-stories Mar 24, 2015 - Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Comments

Planning Against an Email Strategy

emailcampaign Mar 23, 2015 - How can email marketers actually plan against the successful implementation of channel strategies? Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization

marketing-magic Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments

Capitalizing on Behavioral Anomalies

behavioral-anomaly Feb 23, 2015 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that. Comments

Why in the (Digital) World Would We Need Another Email Service Provider?

angry-email Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

Email Newsletters Done Right: Tips From The Skimm

email-newsletter Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

Stop Delivering Nightmare Brand Experiences

nightmare-brand-experiences Feb 4, 2015 - One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Comments

Is Email the Missing Link?

email-growth-profit Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

Key Rules to Email Success (via Agent Gibbs From NCIS)

ncis-gibbs-rules-email Jan 26, 2015 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Comments

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

ice-hockey Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

2015: The Year Email Goes Mobile-Only?

mobileads Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

5 Ways to Achieve Email Awesomeness in 2015

email-marketing-help-improve-sales Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns. Comments

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

emailcampaign Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay. Comments

Is Living Social Overly Dependent on Email?

email-marketing2 Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel? Comments

How to Take Advantage of Gmail's Evolving User Experience

gmail-logo Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

cyber-monday-mouse Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...