Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.


2015: The Year Email Goes Mobile-Only?

Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

5 Ways to Achieve Email Awesomeness in 2015

email-marketing-help-improve-sales Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns. Comments

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

emailcampaign Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay. Comments

Is Living Social Overly Dependent on Email?

email-marketing2 Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel? Comments

How to Take Advantage of Gmail's Evolving User Experience

gmail-logo Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

Cyber Monday Review: High-Frequency Programs From and Keep

cyber-monday-mouse Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

The 3 Stages of Holiday Email Love

shutterstock-160880582 Dec 1, 2014 - Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Comments

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

tj-maxx-landing-page-1 Nov 24, 2014 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Comments

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

holiday-season-at-work Nov 20, 2014 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Comments

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

holiday-email-marketing Nov 13, 2014 - The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Comments

Google’s Inbox and What It Means for Email Marketers – Part 2

googleinbox Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers. Comments

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

shoppingcart Nov 12, 2014 - During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases? Comments

Relationships, Conversations, Listening, and Email Marketing

shutterstock-105905384 Nov 10, 2014 - Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? Comments

To Blast or Not to Blast?

email-marketing2 Nov 5, 2014 - The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Comments

Happy After Halloween: Let the Holiday Email Begin!

shutterstock-160880582 Nov 3, 2014 - What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Comments

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

googleinbox Oct 30, 2014 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. Comments

Two Critical But Often Overlooked Email Marketing Metrics

metrics-that-matter Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Comments

How the Key Trends in Marketing Play Out in Practice

digital-marketing-trends-1 Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

risk-dial Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

11 Simple Changes That Would Improve This Email: Gentle Critique

email-growth-profit Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

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