Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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Key Elements of a Realistic Attribution Model

Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Two people shaking hands Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

emails-concept-web Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

ExactTarget Connections: Customer Communication Happens Anywhere

condoleezza-rice Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

The Importance of Data Trees

data-tree-image-091313 Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

Say 'I Do' to a Holiday Email Planning Process

holiday-email Sep 9, 2013 - Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

email-third-party-lists Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

21 Email Metrics You Should Start Measuring Today!

4stages Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives. Comments

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

snagajob-email Aug 12, 2013 - What do these "fix your email" messages say to consumers and do you need to say it at all? Comments

Insider Tips for the Perfect Headline: Email, Mobile, or Social

headlinesnew Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

15 Types of Email Marketing Tests You Should Be Doing

email-tricks Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

Tips to Guiding Email Marketing Vendor Selection

email-tricks Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments

An Obituary: Goliath Swallowed David

david-and-goliath-img Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments

Email Benchmarks: Highest Open Rates in Years

072213-epsilon-benchmark Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

How the Size of Your Business Can Affect Your Social Email Program

mobile-email Jul 15, 2013 - A look at the issues companies face as they grow and develop an effective integrated marketing program. Comments

Email Newsletters, Tables of Contents, and Improved Engagement

email-tricks Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

The Future Is Now - 4 Steps to Connected Marketing

connectedcloud Jul 1, 2013 - Make sure to be humble and embrace the people around you to make your program a success. Comments

Yahoo Email Changes – How This May Impact Marketers

yahoofeatured Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments

Leveraging the Revenue Value of Your Email List

email-tricks Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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