Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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To Coupon or Not to Coupon? That Is a Great Question!

Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments

Email Acquisition Tactics From a 'List First' Company

angry-at-email Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address. Comments

Exploring Embedded Video in Email

mobile-email Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments

10 Ways to Improve Your Email Marketing

email-tricks May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments

A 10-Point Strategy to Optimize Your Email Program

email-images May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments

More Tactics to Grow Your B2B Email List

b2bchalkboard May 15, 2013 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Digital Marketing and the Consumer Experience

consumerexperience May 7, 2013 - Here's why it's time to improve the consumer experience online. Comments

Marketing Analytics, Optimizing the Connected Customer Experience

target-your-customers May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign. Comments

Leveraging Customer Data vs. Crowdsourcing

segmentation-opportunities Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

most-recent-retest-results-041513 Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Realizing Agile Email Marketing: The Future of Video, Content, and Context

email-images Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

The Necessity of Competitive Intelligence

racehill Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

Here's Why You Should Use a Recommendation Engine

netflix Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments

Case Study: 30 Percent Increase in Email List Growth

be-control-home-page-030413 Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see. Comments

Valuing Email Addresses and Scoring a List

email-tricks Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

Six Things Digital Marketers Must Know - Part 2

Jan 31, 2013 - Email trends marketers should embrace for the year. Comments

 

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