Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Tactics to Improve List Hygiene
May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments
Topics in Email:
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
When Making Money Costs You Money
Apr 25, 2012 - When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Comments
Beginning the Journey of Marketing Optimization
Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments
Leverage Social Behavior in Your B2B Email Campaigns
Apr 18, 2012 - Companies need to focus on growing engagement with their fan base, not just collecting more fans. Comments
Boosting Your Conversion Rates
Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox. Comments
FTC Regulations and Email Marketing
Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments
The Honeymoon Effect
Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments
Active or Inactive? That Is the Question
Mar 28, 2012 - Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Comments
Using Triggered Messages to Advance Effectiveness and Efficiency
Mar 26, 2012 - A retailer case study on triggered messaging. Comments
How Editorial Content Can Jump-Start Your Email Marketing
Mar 21, 2012 - Three ways to think like a magazine editor. Comments
How Effective Is Your Online Email Sign-Up?
Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments
Is Pinterest Right for Your B2B?
Mar 7, 2012 - Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Comments
List Growth: Optimizing Your Online Email Sign-Up
Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments
Challenge: Live a Week in Your Customers' Shoes
Feb 29, 2012 - Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers. Comments
Connected Acquisition
Feb 27, 2012 - Using shared incentives to improve email acquisition across the enterprise. Comments
Trends and Benchmarks in Click-Through Rate by Message Type
Feb 20, 2012 - Data that proves that editorial messages should be an important part of your email marketing mix. Comments
The Dark Side of Email Marketing
Feb 15, 2012 - We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Comments
Why Context Matters More Than Timing
Feb 13, 2012 - Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Comments
6 Steps to Effective Email Testing
Feb 8, 2012 - Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Comments
'Groundhog Day' for Email Marketers
Feb 1, 2012 - If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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