Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

email-anticipation

The Fine Art of Building Inbox Anticipation

Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments

Email Newsletters Done Right: Tips From The Skimm

email-newsletter Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

Why Was My Email Blocked?

digital-strategy-roadblock Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

8 Spring Cleaning To-Dos for E-Commerce Marketers

cleaningservices Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready! Comments

Double Opt-In: Then, Now, and When It’s a Best Practice

opt-in-email Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Stop Delivering Nightmare Brand Experiences

nightmare-brand-experiences Feb 4, 2015 - One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Comments

Is Email the Missing Link?

email-growth-profit Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

Key Rules to Email Success (via Agent Gibbs From NCIS)

ncis-gibbs-rules-email Jan 26, 2015 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Comments

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

ice-hockey Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

2015: The Year Email Goes Mobile-Only?

mobileads Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

iBeacon Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology. Comments

2015: The Year of Multiplying Best Practices

best-practices Jan 9, 2015 - Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year there won't be one set of best practices - there will be many. Comments

5 Ways to Achieve Email Awesomeness in 2015

email-marketing-help-improve-sales Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns. Comments

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

emailcampaign Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay. Comments

Is Living Social Overly Dependent on Email?

email-marketing2 Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel? Comments

It’s Time to Drop the Text Version

shutterstock-105905384 Dec 17, 2014 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Comments

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Clock close to midnight at new year Dec 16, 2014 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Comments

How to Take Advantage of Gmail's Evolving User Experience

gmail-logo Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

cyber-monday-mouse Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

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