Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

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Don’t Just "Bolt on" Email

Aug 11, 2014 - Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy. Comments

I’ve Got 99 Reasons…

shutterstock-105905384 Aug 7, 2014 - Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better than ever. Comments

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

emailcampaign Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data? Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

Building Effective Measurement Models

pr-measurement Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business. Comments

To Trigger or Target; That Is the Question

triggered-email Jul 29, 2014 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention. Comments

Get It Right: Cart Utilization Is Not Cart Abandonment

fathers-day-mobile-shopping Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization. Comments

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

spam Jul 24, 2014 - Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

email-testing Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses? Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

6 Reasons Why Your Customers Love Your Email Program

email-love Jul 10, 2014 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Comments

A Half-Dozen Email Marketing Influencers You Should Be Reading

emailcampaign Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

Can Email Marketing Still Engage Your Customers?

email-marketing2 Jul 3, 2014 - Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Comments

Group Therapy: Connecting Your E-Commerce and Email Service Providers

connected Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups in your work life? Comments

6 Reasons Why Your Customers Hate Your Email Program

angry-email Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash. Comments

Is Your Email Program Helping or Hindering the Customer Journey?

angry-at-email Jun 25, 2014 - Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Comments

Is Email Innovation an Oxymoron? No! Here’s Why

shutterstock-105905384 Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

2 Industry Organizations Every Email Marketer Should Join

email-marketing2 Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

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