Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
Apr 2, 2014 - The world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse of your subscribers and gain the information you need to adjust your approach for continued engagement and ROI. Comments
Apr 1, 2014 - In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers over time to gain a better picture of who they are. Comments
Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore. Comments
Mar 28, 2014 - Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns. Comments
Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who is reliant on a cookie-first marketing strategy, you have a choice: you can choose people over pixels. Comments
Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle. Comments
Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments
Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting an update. While this change does not address all of the capabilities that caching impacted, it does improve the situation for some of them. Comments
Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Comments
Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on that were truly special. Comments
Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers talking. Comments
Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much can my team handle and what efforts will result in the maximum return? Comments
Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers? Comments
Feb 27, 2014 - Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers. Comments
Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments
Feb 24, 2014 - Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem. Comments
Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments
Feb 18, 2014 - Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers' present-tense context, here's what you're missing. Comments
Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments
Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. Comments
Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
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